Brandwave

How popular isAsana in search?

In September 2026, people searched for Asana by name about 1.1 million times worldwide, a 30.4% decrease from the previous year. These searches made up 24.9% of all global campaign management platform searches, placing Asana third out of eight platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. HubSpot36.4%
  2. Mailchimp29.4%
  3. Asana24.9%
  4. Klaviyo7.3%
  5. ActiveCampaign1.5%
  6. Customer.io0.29%
  7. Pardot0.29%
  8. Adobe Marketo Engage0.03%
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Which campaign management platforms compete with Asana?

Asana against campaign management platforms worldwide, by month

Share of searches by month for HubSpot, Mailchimp, Asana, Klaviyo. The figures are in the table below the chart.

View monthly share of searches table
MonthHubSpotMailchimpAsanaKlaviyoActiveCampaignCustomer.ioPardotAdobe Marketo Engage
Oct 202530.4%30%30.7%6.1%2.2%0.25%0.36%0.03%
Nov 202529.5%35.8%24.7%7.2%2.1%0.24%0.35%0.02%
Dec 202528.2%33.9%28.4%6.9%2%0.28%0.33%0.03%
Jan 202632.4%32%26.7%6.4%1.9%0.26%0.31%0.02%
Feb 202631.6%31.2%26.4%7.7%2.3%0.32%0.38%0.03%
Mar 202632.4%31.9%26.7%6.4%1.9%0.26%0.31%0.03%
Apr 202636.3%29.3%24.7%7.2%1.8%0.29%0.35%0.02%
May 202631.8%31.4%26.4%7.8%1.9%0.32%0.31%0.03%
Jun 202636.4%29.3%24.6%7.3%1.8%0.29%0.29%0.03%
Jul 202633.8%27.5%28.1%8.3%1.6%0.33%0.33%0.03%
Aug 202633.8%27.5%28.1%8.3%1.7%0.34%0.33%0.03%
Sep 202636.4%29.4%24.9%7.3%1.5%0.29%0.29%0.03%

  1. 1.HubSpot

    36.4%

    Held 1st. 1.5M estimated branded searches, +22.6% vs prior month. Share +2.6 points.

  2. 2.Mailchimp

    29.4%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +21.7% vs prior month. Share +1.9 points.

  3. 3.Asana

    24.9%

    Moved from 2nd to 3rd. 1M estimated branded searches, +0.48% vs prior month. Share -3.3 points.

  4. 4.Klaviyo

    7.3%

    Held 4th. 303K estimated branded searches, +0.03% vs prior month. Share -1 points.

  5. 5.ActiveCampaign

    1.5%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Customer.io

    0.29%

    Held 6th. 12.3K estimated branded searches, -0.08% vs prior month. Share 0 points.

  7. 7.Pardot

    0.29%

    Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Adobe Marketo Engage

    0.03%

    Held 8th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Asana and its closest rivals

Every comparison with Asana

37 comparisons

How has branded search demand for Asana changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Asana worldwide fell from 1.6M to 1.1M.
  • Across the 12 months ending September 2026, Asana’s share of searches among campaign management platforms worldwide decreased from 30.7% to 24.9%.
  • Across the 12 months ending September 2026, Asana’s share of searches among campaign management platforms worldwide peaked at 30.7% in October 2025 and was lowest at 24.6% in June 2026.
  • Across the 12 months ending September 2026, Asana fell from 1st to 3rd among campaign management platforms worldwide.

How did search popularity change for campaign management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Mailchimp overtook Asana to rank 2nd among campaign management platforms worldwide, with 29.4% of the searches.

  2. In September 2026, HubSpot gained share of searches among campaign management platforms worldwide, from 33.8% to 36.4%.

  3. In September 2026, Asana lost share of searches among campaign management platforms worldwide, from 28.1% to 24.9%.

  4. In September 2026, Klaviyo lost share of searches among campaign management platforms worldwide, from 8.3% to 7.3%.

  5. Estimated monthly branded searches for ActiveCampaign worldwide fell 45% over 12 measured months, from 110K to 60.5K in September 2026.

  6. Estimated monthly branded searches for Pardot worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

How are Asana’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Asana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana project management
  • asana software
  • asana task management
  • asana tasks
  • asana templates
  • asana work management

Do you work for Asana? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Asana compete?

Asana is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Team collaboration platforms7th of 106.1%Show ranking
Project management software4th of 1212.5%Show ranking
Team productivity platforms3rd of 914.4%Show ranking
Issue tracking software4th of 715.3%Show ranking
Task management apps2nd of 825.1%Show ranking
Campaign management platforms3rd of 824.9%Shown above
Marketing resource management platforms1st of 789.8%Show ranking
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