Brandwave

How popular isTrello?

In September 2026, people searched for Trello by name about 2.6 million times worldwide, a 9.2% decrease from the previous year. These searches made up 15% of all global team collaboration platform searches, placing Trello third out of ten platforms. When we asked both ChatGPT and Google AI Overviews about team collaboration platforms, Trello appeared in two of the five answers and was the ninth most recommended of the ten.

Search and AI answers in September 2026

Trello is the third most searched of 10 competitors and the ninth most recommended in AI answers.

  1. Microsoft TeamsShare of searches 23.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SlackShare of searches 23.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TrelloShare of searches 15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  4. Google WorkspaceShare of searches 10.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 7th
  5. MiroShare of searches 10.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th

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Top team collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trello was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Trello is the ninth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. ClickUp3rd
  4. Asana4th
  5. monday work management5th
  6. Notion6th
  7. Google Workspace7th
  8. Zoom8th
  9. Trello9th
  10. Miro10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Workspace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • monday work management3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trello2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miro2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zoom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about team collaboration platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which team collaboration platforms compete with Trello?

Trello against team collaboration platforms worldwide, by month

Share of searches by month for Microsoft Teams, Slack, Trello, Google Workspace, Miro, ClickUp, Asana. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackTrelloGoogle WorkspaceMiroClickUpAsanaNotionmonday work managementZoom
Oct 202522.8%22.8%15.7%8.3%12.5%8.5%8.6%0.61%0.17%<0.01%
Nov 202525.1%20.6%17.4%9.2%11.2%9.4%6.4%0.56%0.16%<0.01%
Dec 202519.9%24.3%16.8%10.9%10.9%9%7.5%0.66%0.17%<0.01%
Jan 202621.9%21.9%15.2%11.9%9.8%10%8.2%0.88%0.2%<0.01%
Feb 202621.8%21.8%15.1%11.9%9.7%12.1%6.8%0.71%0.19%<0.01%
Mar 202622.8%22.8%15.9%10.2%10.2%10.4%7%0.61%0.15%<0.01%
Apr 202621.3%21.3%14.9%11.6%11.6%11.8%6.6%0.7%0.15%<0.01%
May 202618.9%23.1%16.5%12.6%10.3%10.5%7.1%0.76%0.13%<0.01%
Jun 202618.9%23.1%16.5%12.6%10.4%10.5%7.1%0.63%0.13%<0.01%
Jul 202619.8%24.3%14.4%13.3%8.8%11.1%7.5%0.8%0.13%<0.01%
Aug 202619.8%24.3%14.4%13.3%8.8%11%7.5%0.8%0.12%<0.01%
Sep 202623.9%23.9%15%10.7%10.7%8.9%6.1%0.64%0.1%<0.01%

  1. 1.Microsoft Teams

    23.9%

    Moved from 2nd to 1st. 4.1M estimated branded searches, +49.3% vs prior month. Share +4.1 points.

  2. 2.Slack

    23.9%

    Moved from 1st to 2nd. 4.1M estimated branded searches, +22.1% vs prior month. Share -0.3 points.

  3. 3.Trello

    15%

    Held 3rd. 2.6M estimated branded searches, +28.9% vs prior month. Share +0.6 points.

  4. 4.Google Workspace

    10.7%

    Held 4th. 1.8M estimated branded searches, 0% vs prior month. Share -2.5 points.

  5. 5.Miro

    10.7%

    Moved from 6th to 5th. 1.8M estimated branded searches, +50% vs prior month. Share +1.9 points.

  6. 6.ClickUp

    8.9%

    Moved from 5th to 6th. 1.5M estimated branded searches, +0.04% vs prior month. Share -2.1 points.

  7. 7.Asana

    6.1%

    Held 7th. 1M estimated branded searches, +0.48% vs prior month. Share -1.4 points.

  8. 8.Notion

    0.64%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.monday work management

    0.1%

    Held 9th. 16.8K estimated branded searches, +2.4% vs prior month. Share 0 points.

  10. 10.Zoom

    <0.01%

    Held 10th. 720 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Trello and its closest rivals

Every comparison with Trello

20 comparisons

How has branded search demand for Trello changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Trello worldwide fell from 2.8M to 2.6M.
  • Across the 12 months ending September 2026, Trello’s share of searches among team collaboration platforms worldwide decreased from 15.7% to 15%.
  • Across the 12 months ending September 2026, Trello’s share of searches among team collaboration platforms worldwide peaked at 17.4% in November 2025 and was lowest at 14.4% in July 2026.

How did search popularity change for team collaboration platforms worldwide in September 2026?

6 changes

  1. In September 2026, Microsoft Teams overtook Slack to become the leader among team collaboration platforms worldwide, with 23.9% of the searches.

  2. In September 2026, Miro overtook ClickUp to rank 5th among team collaboration platforms worldwide, with 10.7% of the searches.

  3. In September 2026, Trello gained share of searches among team collaboration platforms worldwide, from 14.4% to 15%.

  4. In September 2026, Google Workspace lost share of searches among team collaboration platforms worldwide, from 13.3% to 10.7%.

  5. In September 2026, ClickUp lost share of searches among team collaboration platforms worldwide, from 11% to 8.9%.

  6. In September 2026, Asana lost share of searches among team collaboration platforms worldwide, from 7.5% to 6.1%.

How are Trello’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Trello’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • atlassian trello
  • Trello
  • trello app
  • trello atlassian
  • trello board
  • trello boards
  • trello desktop
  • trello kanban
  • trello kanban board
  • trello power ups
  • trello project management
  • trello project management software
  • trello templates
  • trelloboard

How the Brand Demand Index is measured

Who owns Trello?

Trello is owned by Atlassian. Brandwave also tracks Atlassian Statuspage, Bitbucket, Confluence and Jira Service Management, owned by the same company, worldwide.

Do you work for Trello? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Trello compete?

Trello is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Team collaboration platforms3rd of 1015%Shown above
Project management software1st of 1229.3%Show ranking
Team productivity platforms1st of 935.5%Show ranking
Issue tracking software1st of 735.8%Show ranking
Creator with pink hair and a pink jacket

Is Trello your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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