Brandwave

Slack vs Trello:Which is searched more?

In September 2026, Slack had more branded searches than Trello among team collaboration platforms worldwide. Slack had about 4.1 million branded searches, while Trello had 2.6 million. Slack made up 23.9% of all team collaboration platform searches we track, and Trello accounted for 15%. These are worldwide searches for English-language branded terms.

Share of searches among team collaboration platforms worldwide in September 2026Is Slack or Trello more popular in search?
Slack23.9%4.1M searches
vs
Trello15%2.6M searches

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Is Slack or Trello more popular in search?

Compare the platforms teams plan and communicate work in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Slack and Trello among team collaboration platforms worldwide, by month

Share of searches by month for Slack, Trello. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft TeamsSlackTrelloGoogle WorkspaceMiroClickUpAsanaNotionmonday work managementZoom
Oct 202522.8%22.8%15.7%8.3%12.5%8.5%8.6%0.61%0.17%<0.01%
Nov 202525.1%20.6%17.4%9.2%11.2%9.4%6.4%0.56%0.16%<0.01%
Dec 202519.9%24.3%16.8%10.9%10.9%9%7.5%0.66%0.17%<0.01%
Jan 202621.9%21.9%15.2%11.9%9.8%10%8.2%0.88%0.2%<0.01%
Feb 202621.8%21.8%15.1%11.9%9.7%12.1%6.8%0.71%0.19%<0.01%
Mar 202622.8%22.8%15.9%10.2%10.2%10.4%7%0.61%0.15%<0.01%
Apr 202621.3%21.3%14.9%11.6%11.6%11.8%6.6%0.7%0.15%<0.01%
May 202618.9%23.1%16.5%12.6%10.3%10.5%7.1%0.76%0.13%<0.01%
Jun 202618.9%23.1%16.5%12.6%10.4%10.5%7.1%0.63%0.13%<0.01%
Jul 202619.8%24.3%14.4%13.3%8.8%11.1%7.5%0.8%0.13%<0.01%
Aug 202619.8%24.3%14.4%13.3%8.8%11%7.5%0.8%0.12%<0.01%
Sep 202623.9%23.9%15%10.7%10.7%8.9%6.1%0.64%0.1%<0.01%

How has the Slack and Trello comparison changed over the last 12 months?

3 findings
  • Slack was ahead of Trello in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Slack’s share of searches among team collaboration platforms worldwide moved from 22.8% to 23.9%, and its estimated monthly branded searches held steady at 4.1M.
  • Across the 12 months ending September 2026, Trello’s share of searches among team collaboration platforms worldwide moved from 15.7% to 15%, and its estimated monthly branded searches moved from 2.8M to 2.6M.

How did search popularity change for team collaboration platforms worldwide in September 2026?

2 changes
  1. In September 2026, Microsoft Teams overtook Slack to become the leader among team collaboration platforms worldwide, with 23.9% of the searches.

  2. In September 2026, Trello gained share of searches among team collaboration platforms worldwide, from 14.4% to 15%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Slack’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Slack

1 branded search term

  • slack

Trello

14 branded search terms

  • atlassian trello
  • Trello
  • trello app
  • trello atlassian
  • trello board
  • trello boards
  • trello desktop
  • trello kanban
  • trello kanban board
  • trello power ups
  • trello project management
  • trello project management software
  • trello templates
  • trelloboard

How the Brand Demand Index is measured

Other head-to-heads among team collaboration platforms

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