Brandwave

How popular isNotion in search?

In August 2026, there were an estimated 428K branded searches for Notion worldwide which is down 9.3% over the last 11 months. Notion holds 4.8% estimated Share of Search among team collaboration platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft Teams42.3%
  2. Slack37.5%
  3. Asana12.3%
  4. Notion4.8%
  5. monday work management3.1%
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Which team collaboration platforms compete with Notion?

Notion against team collaboration platforms worldwide, by month

Share of Search by month for Microsoft Teams, Slack, Asana, Notion, monday work management. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft TeamsSlackAsanaNotionmonday work management
Oct 202546.1%33.4%13.6%3.9%3%
Nov 202550.5%31.6%10.7%3.8%3.4%
Dec 202541.4%38.6%12.8%4.3%2.9%
Jan 202644.7%34%13.8%5.1%2.4%
Feb 202645.9%35.1%11.8%4.7%2.4%
Mar 202646.1%35.1%11.5%4.5%2.7%
Apr 202645%34.3%11.7%5.2%3.8%
May 202641.6%36.8%12.8%5%3.9%
Jun 202640.6%37.7%13.1%4.7%3.9%
Jul 202640.9%38%13.7%4.5%3%
Aug 202642.3%37.5%12.3%4.8%3.1%
Sep 2026—————

  1. 1.Microsoft Teams

    42.3%

    Held 1st. 3.8M estimated branded searches, +4.9% vs prior month. Share +1.4 points.

  2. 2.Slack

    37.5%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Asana

    12.3%

    Held 3rd. 1.1M estimated branded searches, -8.5% vs prior month. Share -1.3 points.

  4. 4.Notion

    4.8%

    Held 4th. 428K estimated branded searches, +9.2% vs prior month. Share +0.3 points.

  5. 5.monday work management

    3.1%

    Held 5th. 274K estimated branded searches, +4.4% vs prior month. Share +0.1 points.

Compare search popularity between Notion and its closest rivals

How has branded search demand for Notion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Notion worldwide fell from 472K to 428K.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among team collaboration platforms worldwide increased from 3.9% to 4.8%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among team collaboration platforms worldwide peaked at 5.2% in April 2026 and was lowest at 3.8% in November 2025.

How did search popularity change for team collaboration platforms worldwide in August 2026?

  1. In August 2026, Microsoft Teams gained estimated Share of Search among team collaboration platforms worldwide, from 40.9% to 42.3%.

  2. In August 2026, Asana lost estimated Share of Search among team collaboration platforms worldwide, from 13.7% to 12.3%.

  3. In August 2026, Slack lost estimated Share of Search among team collaboration platforms worldwide, from 38% to 37.5%.

  4. Estimated monthly branded searches for monday work management worldwide fell 25.6% over 11 measured months, from 368K to 274K in August 2026.

Where does Notion compete?

Notion is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Document collaboration platforms4th of 52.6%Show ranking
Collaboration platforms5th of 64%Show ranking
Team collaboration platforms4th of 54.8%Shown above
Note taking apps2nd of 421.6%Show ranking
Team productivity platforms3rd of 523%Show ranking
Internal knowledge management platforms2nd of 537.8%Show ranking
Note apps1st of 649.6%Show ranking

How is Notion measured?

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • knowledge base notion
  • notion ai
  • notion app
  • notion calendar
  • notion com
  • notion knowledge base

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How the Brand Demand Index is measured

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