Microsoft 365 vs Notion:Which is more popular by branded search?
In August 2026, Microsoft 365 had more branded searches than Notion among document collaboration platforms worldwide. Microsoft 365 was estimated to have 13.7M branded searches compared to Notion’s 428K, and held an 81.5% Share of Search versus Notion’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Microsoft 365 or Notion?
Compare the platforms teams write and review documents in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft 365, Notion. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft 365 | Google Workspace | Confluence | Notion | Coda |
|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 5.8% | 2.9% | 1.6% | 0.02% |
| Nov 2025 | 89.1% | 6.6% | 2.7% | 1.6% | 0.02% |
| Dec 2025 | 87.2% | 7.8% | 3.2% | 1.7% | 0.02% |
| Jan 2026 | 86.3% | 8.2% | 3.5% | 2% | 0.02% |
| Feb 2026 | 87% | 8.2% | 2.9% | 1.9% | 0.02% |
| Mar 2026 | 86.2% | 8.2% | 3.5% | 2.2% | 0.02% |
| Apr 2026 | 85.1% | 9.4% | 3.2% | 2.3% | 0.02% |
| May 2026 | 85.5% | 9.2% | 3.2% | 2.1% | 0.02% |
| Jun 2026 | 82.5% | 10.7% | 4.6% | 2.2% | 0.02% |
| Jul 2026 | 80.2% | 12.8% | 4.4% | 2.5% | 0.02% |
| Aug 2026 | 81.5% | 11.8% | 4.1% | 2.6% | 0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Microsoft 365 and Notion comparison changed over the last 12 months?
3 findings
- Microsoft 365 was ahead of Notion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among document collaboration platforms worldwide moved from 89.6% to 81.5%, and its estimated monthly branded searches moved from 26M to 13.7M.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among document collaboration platforms worldwide moved from 1.6% to 2.6%, and its estimated monthly branded searches moved from 472K to 428K.
How did search popularity change for document collaboration platforms worldwide in August 2026?
1 change
In August 2026, Microsoft 365 gained estimated Share of Search among document collaboration platforms worldwide, from 80.2% to 81.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Microsoft 365’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Microsoft 365
9 branded search terms
- business email microsoft 365
- email microsoft 365
- microsoft 365
- microsoft 365 app
- microsoft 365 business email
- microsoft 365 email
- microsoft 365 software
- microsoft365
- office 365
Notion
6 branded search terms
- knowledge base notion
- notion ai
- notion app
- notion calendar
- notion com
- notion knowledge base
Put your own brand in this comparison
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