How popular isNotion in search?
In August 2026, there were an estimated 428K branded searches for Notion worldwide which is down 9.3% over the last 11 months. Notion holds 2.6% estimated Share of Search among document collaboration platforms worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Microsoft 36581.5%
Google Workspace11.8%
Confluence4.1%
Notion2.6%
Coda0.01%
Follow Notion and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which document collaboration platforms compete with Notion?
Share of Search by month for Microsoft 365, Google Workspace, Confluence, Notion. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft 365 | Google Workspace | Confluence | Notion | Coda |
|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 5.8% | 2.9% | 1.6% | 0.02% |
| Nov 2025 | 89.1% | 6.6% | 2.7% | 1.6% | 0.02% |
| Dec 2025 | 87.2% | 7.8% | 3.2% | 1.7% | 0.02% |
| Jan 2026 | 86.3% | 8.2% | 3.5% | 2% | 0.02% |
| Feb 2026 | 87% | 8.2% | 2.9% | 1.9% | 0.02% |
| Mar 2026 | 86.2% | 8.2% | 3.5% | 2.2% | 0.02% |
| Apr 2026 | 85.1% | 9.4% | 3.2% | 2.3% | 0.02% |
| May 2026 | 85.5% | 9.2% | 3.2% | 2.1% | 0.02% |
| Jun 2026 | 82.5% | 10.7% | 4.6% | 2.2% | 0.02% |
| Jul 2026 | 80.2% | 12.8% | 4.4% | 2.5% | 0.02% |
| Aug 2026 | 81.5% | 11.8% | 4.1% | 2.6% | 0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.5% | 13.7M | +9% | +1.2 points | |
| 2, held 2nd | 11.8% | 2M | -0.91% | -1 points | |
| 3, held 3rd | 4.1% | 694K | -0.11% | -0.3 points | |
| 4, held 4th | 2.6% | 428K | +9.2% | 0 points | |
| 5, held 5th | 0.01% | 2.4K | -17.2% | 0 points |
81.5%
Held 1st. 13.7M estimated branded searches, +9% vs prior month. Share +1.2 points.
11.8%
Held 2nd. 2M estimated branded searches, -0.91% vs prior month. Share -1 points.
4.1%
Held 3rd. 694K estimated branded searches, -0.11% vs prior month. Share -0.3 points.
4.
Notion2.6%
Held 4th. 428K estimated branded searches, +9.2% vs prior month. Share 0 points.
5.
Coda0.01%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Compare search popularity between Notion and its closest rivals
How has branded search demand for Notion changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Notion worldwide fell from 472K to 428K.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among document collaboration platforms worldwide increased from 1.6% to 2.6%.
How did search popularity change for document collaboration platforms worldwide in August 2026?
4 changes
In August 2026, Microsoft 365 gained estimated Share of Search among document collaboration platforms worldwide, from 80.2% to 81.5%.
In August 2026, Google Workspace lost estimated Share of Search among document collaboration platforms worldwide, from 12.8% to 11.8%.
Estimated monthly branded searches for Coda worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026.
Where does Notion compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Document collaboration platforms | 4th of 5 | 2.6% | Shown above |
| Collaboration platforms | 5th of 6 | 4% | Show ranking |
| Team collaboration platforms | 4th of 5 | 4.8% | Show ranking |
| Note taking apps | 2nd of 4 | 21.6% | Show ranking |
| Team productivity platforms | 3rd of 5 | 23% | Show ranking |
| Internal knowledge management platforms | 2nd of 5 | 37.8% | Show ranking |
| Note apps | 1st of 6 | 49.6% | Show ranking |
How is Notion measured?
Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- knowledge base notion
- notion ai
- notion app
- notion calendar
- notion com
- notion knowledge base
Do you work for Notion? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Notion your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.