Notion vs Slab:Which is more popular by branded search?
In August 2026, Notion had more branded searches than Slab among internal knowledge management platforms worldwide. Notion was estimated to have 318K branded searches compared to Slab’s 280, and held a 31.1% Share of Search versus Slab’s 0.03%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Notion or Slab?
Compare services and tools used to organize and share internal team knowledge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Notion, Slab. The figures are in the table below the chart.
View monthly share of search table
| Month | Confluence | Notion | Nuclino | Guru | Slab |
|---|---|---|---|---|---|
| Oct 2025 | 69.3% | 29.6% | 1% | 0.05% | 0.02% |
| Nov 2025 | 67.8% | 31% | 1.2% | 0.05% | 0.02% |
| Dec 2025 | 70.5% | 28.4% | 1% | 0.06% | 0.03% |
| Jan 2026 | 69.3% | 29.6% | 1% | 0.05% | 0.02% |
| Feb 2026 | 66.4% | 32.7% | 0.78% | 0.06% | 0.03% |
| Mar 2026 | 66.5% | 32.8% | 0.64% | 0.06% | 0.03% |
| Apr 2026 | 63.1% | 36.1% | 0.75% | 0.06% | 0.03% |
| May 2026 | 66.5% | 32.8% | 0.64% | 0.06% | 0.03% |
| Jun 2026 | 71.4% | 27.5% | 1% | 0.06% | 0.02% |
| Jul 2026 | 70.6% | 28.7% | 0.56% | 0.07% | 0.03% |
| Aug 2026 | 67.8% | 31.1% | 0.97% | 0.05% | 0.03% |
| Sep 2026 | — | — | — | — | — |
How has the Notion and Slab comparison changed over the last 12 months?
3 findings
- Notion was ahead of Slab in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide moved from 29.6% to 31.1%, and its estimated monthly branded searches moved from 362K to 318K.
- Across the 11 months ending August 2026, Slab’s estimated Share of Search among internal knowledge management platforms worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 280.
How did search popularity change for internal knowledge management platforms worldwide in August 2026?
1 change
In August 2026, Notion gained estimated Share of Search among internal knowledge management platforms worldwide, from 28.7% to 31.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Notion’s and Slab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.