Brandwave

How popular isSharePoint?

In September 2026, people searched for SharePoint by name about 3.4 million times worldwide, a 22.3% increase from the previous year. These searches made up 72.4% of all global internal knowledge management platform searches, placing SharePoint first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about internal knowledge management platforms, SharePoint appeared in all answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

SharePoint is the most searched of 7 competitors and the fourth most recommended in AI answers.

  1. SharePointShare of searches 72.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. ConfluenceShare of searches 18.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. NotionShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NuclinoShare of searches 0.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Document360Share of searches 0.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SharePoint appeared in all five answers. SharePoint is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Notion1st
  2. Confluence2nd
  3. Guru3rd
  4. SharePoint4th
  5. Document3605th
  6. Slab6th
  7. Nuclino–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SharePoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guru5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internal knowledge management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which internal knowledge management platforms compete with SharePoint?

SharePoint against internal knowledge management platforms worldwide, by month

Share of searches by month for SharePoint, Confluence, Notion. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointConfluenceNotionNuclinoDocument360GuruSlab
Oct 202567.2%20.8%11.4%0.3%0.2%0.02%<0.01%
Nov 202571%18%10.4%0.32%0.21%0.01%<0.01%
Dec 202567.5%20.9%11%0.3%0.2%0.02%<0.01%
Jan 202666.8%20.7%12%0.3%0.16%0.02%<0.01%
Feb 202670.3%17.8%11.5%0.21%0.17%0.02%<0.01%
Mar 202666.4%20.6%12.6%0.2%0.16%0.02%<0.01%
Apr 202669.3%17.6%12.7%0.21%0.17%0.02%<0.01%
May 202670.4%17.8%11.5%0.17%0.11%0.02%<0.01%
Jun 202668.2%21.1%10.2%0.3%0.11%0.02%<0.01%
Jul 202671.5%18.1%10.1%0.14%0.11%0.02%<0.01%
Aug 202670.8%17.9%10.9%0.26%0.11%0.01%<0.01%
Sep 202672.4%18.3%9.1%0.1%0.1%<0.01%<0.01%

  1. 1.SharePoint

    72.4%

    Held 1st. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  2. 2.Confluence

    18.3%

    Held 2nd. 844K estimated branded searches, +21.6% vs prior month. Share +0.3 points.

  3. 3.Notion

    9.1%

    Held 3rd. 422K estimated branded searches, -<0.01% vs prior month. Share -1.8 points.

  4. 4.Nuclino

    0.1%

    Held 4th. 4.5K estimated branded searches, -55.2% vs prior month. Share -0.2 points.

  5. 5.Document360

    0.1%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Guru

    <0.01%

    Held 6th. 460 estimated branded searches, -16.4% vs prior month. Share 0 points.

  7. 7.Slab

    <0.01%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between SharePoint and its closest rivals

Every comparison with SharePoint

17 comparisons

How has branded search demand for SharePoint changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SharePoint worldwide rose from 2.7M to 3.4M.
  • Across the 12 months ending September 2026, SharePoint’s share of searches among internal knowledge management platforms worldwide increased from 67.2% to 72.4%.
  • Across the 12 months ending September 2026, SharePoint’s share of searches among internal knowledge management platforms worldwide peaked at 72.4% in September 2026 and was lowest at 66.4% in March 2026.

How did search popularity change for internal knowledge management platforms worldwide in September 2026?

6 changes

  1. In September 2026, SharePoint gained share of searches among internal knowledge management platforms worldwide, from 70.8% to 72.4%.

  2. In September 2026, Notion lost share of searches among internal knowledge management platforms worldwide, from 10.9% to 9.1%.

  3. Estimated monthly branded searches for Nuclino worldwide fell 63.4% over 12 measured months, from 12.2K to 4.5K in September 2026.

  4. Estimated monthly branded searches for Document360 worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Guru worldwide fell 32.4% over 12 measured months, from 680 to 460 in September 2026.

  6. Estimated monthly branded searches for Slab worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are SharePoint’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SharePoint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sharepoint

How the Brand Demand Index is measured

Who owns SharePoint?

SharePoint is owned by Microsoft. Brandwave also tracks Microsoft Copilot, Azure AI Document Intelligence, Azure AI Search, Azure Bicep, Azure Blob Storage, Azure Container Apps, Azure Container Registry, Azure Cosmos DB, Azure Data Factory, Azure DevOps, Azure Machine Learning, Azure Service Bus, Azure Stream Analytics, Bing, Clipchamp, GitHub Actions, GitHub Copilot, LinkedIn, LinkedIn Ads, LinkedIn Recruiter, LinkedIn Sales Navigator, Microsoft 365, Microsoft Advertising, Microsoft Authenticator, Microsoft Azure, Microsoft Bookings, Microsoft Clarity, Microsoft Defender Vulnerability Management, Microsoft Designer, Microsoft Dynamics 365, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 Supply Chain Management, Microsoft Edge, Microsoft Entra, Microsoft Forms, Microsoft Learn, Microsoft OneNote, Microsoft Planner, Microsoft Power Automate Process Mining, Microsoft Power BI, Microsoft PowerPoint, Microsoft Purview, Microsoft Surface, Microsoft Teams, Microsoft To Do, Microsoft Translator, Microsoft Visio, Microsoft Whiteboard, Minecraft, OneDrive, OneNote, Outlook, Power Automate, Power BI, Xbox and Xbox Game Pass, owned by the same company, worldwide.

Do you work for SharePoint? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does SharePoint compete?

SharePoint is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Business document management platforms2nd of 98.2%Show ranking
Internal knowledge management platforms1st of 772.4%Shown above
Document management software1st of 896.4%Show ranking
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