How popular isSharePoint in search?

In September 2026, there were an estimated 3.4M branded searches for SharePoint worldwide which is up 22.3% over the last 12 months. SharePoint holds 81.8% estimated Share of Search among document management software worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which document management software compete with SharePoint?

SharePoint against document management software worldwide, by month

Month	SharePoint	Objective	FYI	DocuWare	M-Files
Oct 2025	78.4%	12.9%	7%	1.2%	0.52%
Nov 2025	78.4%	12.9%	7%	1.2%	0.52%
Dec 2025	76.2%	15.3%	6.8%	1.1%	0.51%
Jan 2026	76.2%	15.3%	6.8%	1.1%	0.51%
Feb 2026	79.4%	13%	5.8%	1.2%	0.53%
Mar 2026	78.4%	12.9%	7%	1.2%	0.53%
Apr 2026	78.4%	12.9%	7%	1.2%	0.52%
May 2026	78.6%	12.9%	7.1%	0.97%	0.43%
Jun 2026	80.5%	10.8%	7.2%	0.99%	0.44%
Jul 2026	80.5%	10.8%	7.2%	0.99%	0.44%
Aug 2026	81.7%	11%	6%	1%	0.37%
Sep 2026	81.8%	11%	6%	0.82%	0.37%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	SharePoint Microsoft	81.8%	3.4M	+22.3%	+0.1 points
2, held 2nd	Objective	11%	450K	+22.3%	0 points
3, held 3rd	FYI	6%	246K	+22.4%	0 points
4, held 4th	DocuWare	0.82%	33.5K	-0.39%	-0.2 points
5, held 5th	M-Files	0.37%	15K	+22.4%	0 points

1.SharePoint
81.8%
Held 1st. 3.4M estimated branded searches, +22.3% vs prior month. Share +0.1 points.
2.Objective
11%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share 0 points.
3.FYI
6%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.
4.DocuWare
0.82%
Held 4th. 33.5K estimated branded searches, -0.39% vs prior month. Share -0.2 points.
5.M-Files
0.37%
Held 5th. 15K estimated branded searches, +22.4% vs prior month. Share 0 points.

Compare search popularity between SharePoint and its closest rivals

Every comparison with SharePoint

7 comparisons

How has branded search demand for SharePoint changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for SharePoint worldwide rose from 2.7M to 3.4M.
Across the 12 months ending September 2026, SharePoint’s estimated Share of Search among document management software worldwide increased from 78.4% to 81.8%.
Across the 12 months ending September 2026, SharePoint’s estimated Share of Search among document management software worldwide peaked at 81.8% in September 2026 and was lowest at 76.2% in December 2025.

How did search popularity change for document management software worldwide in September 2026?

3 changes

SharePoint’s estimated Share of Search among document management software worldwide has gained ground for 3 months in a row, from 80.5% to 81.8% in September 2026.
Estimated monthly branded searches for DocuWare worldwide fell 18.5% over 12 measured months, from 41.1K to 33.5K in September 2026.
Estimated monthly branded searches for M-Files worldwide fell 18.1% over 12 measured months, from 18.3K to 15K in September 2026.

Where does SharePoint compete?

SharePoint is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Document management systems	1st of 6	78.8%	Show ranking
Document management software	1st of 5	81.8%	Shown above

How is SharePoint measured?

Brandwave collects information about searches that people make online using SharePoint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term