Brandwave

Document360 vs SharePoint:Which is more popular?

In September 2026, SharePoint had more branded searches than Document360 among internal knowledge management platforms worldwide. SharePoint had about 3.4 million branded searches, while Document360 had 4,400. SharePoint made up 72.4% of all internal knowledge management platform searches we track, and Document360 accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about internal knowledge management platforms, SharePoint appeared in all five answers and Document360 in three. SharePoint was mentioned before Document360 in four out of five answers.

Among internal knowledge management platforms worldwide in September 2026

Who do people search for more?

SharePoint, about 761 searches for every 1 for Document360

SharePoint 3.4M searchesDocument360 4.4K searches

Who does AI mention more?

SharePoint, mentioned in every answer we collected

SharePoint in 5 of 5Document360 in 3 of 5

Who does AI recommend more?

SharePoint, named ahead of Document360 in 4 of 5 answers

SharePoint first in 4Document360 first in 1

Follow Document360 vs SharePoint and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SharePoint appeared in all five answers. Document360 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. SharePoint was listed before Document360 in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Notion1st
  2. Confluence2nd
  3. Guru3rd
  4. SharePoint4th
  5. Document3605th
  6. Slab6th
  7. Nuclino–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SharePoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guru5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internal knowledge management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Document360 or SharePoint more popular in search?

This chart shows how often people search Google for Document360 and SharePoint by name. Each line represents a brand's share of searches for all seven internal knowledge management platforms we track, month by month, from English-language searches worldwide.

Document360 and SharePoint among internal knowledge management platforms worldwide, by month

Share of searches by month for SharePoint, Document360. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointConfluenceNotionNuclinoDocument360GuruSlab
Oct 202567.2%20.8%11.4%0.3%0.2%0.02%<0.01%
Nov 202571%18%10.4%0.32%0.21%0.01%<0.01%
Dec 202567.5%20.9%11%0.3%0.2%0.02%<0.01%
Jan 202666.8%20.7%12%0.3%0.16%0.02%<0.01%
Feb 202670.3%17.8%11.5%0.21%0.17%0.02%<0.01%
Mar 202666.4%20.6%12.6%0.2%0.16%0.02%<0.01%
Apr 202669.3%17.6%12.7%0.21%0.17%0.02%<0.01%
May 202670.4%17.8%11.5%0.17%0.11%0.02%<0.01%
Jun 202668.2%21.1%10.2%0.3%0.11%0.02%<0.01%
Jul 202671.5%18.1%10.1%0.14%0.11%0.02%<0.01%
Aug 202670.8%17.9%10.9%0.26%0.11%0.01%<0.01%
Sep 202672.4%18.3%9.1%0.1%0.1%<0.01%<0.01%

How has the Document360 and SharePoint comparison changed over the last 12 months?

3 findings

How did search popularity change for internal knowledge management platforms worldwide in September 2026?

2 changes

  1. In September 2026, SharePoint gained share of searches among internal knowledge management platforms worldwide, from 70.8% to 72.4%.

  2. Estimated monthly branded searches for Document360 worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Document360’s and SharePoint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Document360

1 branded search term

  • document360

SharePoint

1 branded search term

  • sharepoint

How the Brand Demand Index is measured

Other head-to-heads among internal knowledge management platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free