Brandwave

How popular isSharePoint in search?

In August 2026, there were an estimated 2.7M branded searches for SharePoint worldwide which held steady over the last 11 months. SharePoint holds 78.1% estimated Share of Search among document management systems worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SharePoint78.1%
  2. Confluence19.8%
  3. DocuWare0.96%
  4. Box0.69%
  5. M-Files0.35%
  6. Dropbox Business0.15%
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Which document management systems compete with SharePoint?

SharePoint against document management systems worldwide, by month

Share of Search by month for SharePoint, Confluence. The figures are in the table below the chart.

View monthly share of search table
MonthSharePointConfluenceDocuWareBoxM-FilesDropbox Business
Oct 202574.4%23.1%1.1%0.65%0.5%0.22%
Nov 202577.8%19.7%1.2%0.68%0.52%0.19%
Dec 202574.4%23.1%1.1%0.79%0.5%0.18%
Jan 202674.4%23.1%1.1%0.65%0.5%0.22%
Feb 202677.7%19.7%1.2%0.68%0.52%0.19%
Mar 202674.5%23.1%1.1%0.67%0.5%0.18%
Apr 202677.7%19.7%1.2%0.68%0.52%0.19%
May 202678%19.8%0.97%0.69%0.43%0.15%
Jun 202674.7%23.2%0.92%0.66%0.41%0.12%
Jul 202678%19.8%0.96%0.69%0.43%0.13%
Aug 202678.1%19.8%0.96%0.69%0.35%0.15%
Sep 2026——————
  1. 1.SharePoint

    78.1%

    Held 1st. 2.7M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Confluence

    19.8%

    Held 2nd. 694K estimated branded searches, -0.11% vs prior month. Share 0 points.

  3. 3.DocuWare

    0.96%

    Held 3rd. 33.7K estimated branded searches, +0.18% vs prior month. Share 0 points.

  4. 4.Box

    0.69%

    Held 4th. 24.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.M-Files

    0.35%

    Held 5th. 12.3K estimated branded searches, -17.9% vs prior month. Share -0.1 points.

  6. Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share 0 points.

Compare search popularity between SharePoint and its closest rivals

How has branded search demand for SharePoint changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SharePoint worldwide held steady at 2.7M.
  • Across the 11 months ending August 2026, SharePoint’s estimated Share of Search among document management systems worldwide increased from 74.4% to 78.1%.
  • Across the 11 months ending August 2026, SharePoint’s estimated Share of Search among document management systems worldwide peaked at 78.1% in August 2026 and was lowest at 74.4% in December 2025.

How did search popularity change for document management systems worldwide in August 2026?

  1. Estimated monthly branded searches for Dropbox Business worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  2. Estimated monthly branded searches for M-Files worldwide fell 33% over 11 measured months, from 18.4K to 12.3K in August 2026.

  3. Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026.

  4. Estimated monthly branded searches for DocuWare worldwide fell 18.1% over 11 measured months, from 41.1K to 33.7K in August 2026.

How is SharePoint measured?

Brandwave collects information about searches that people make online using SharePoint’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sharepoint

How the Brand Demand Index is measured

Do you work for SharePoint? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is SharePoint your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.