Brandwave

Internal knowledge management platforms:Which brands are most popular in search?

In August 2026, Confluence was the most searched among internal knowledge management platforms worldwide, with an estimated 694K branded searches and 67.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluence67.8%
  2. Notion31.1%
  3. Nuclino0.97%
  4. Guru0.05%
  5. Slab0.03%

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Share of SearchLeaderboard

Compare services and tools used to organize and share internal team knowledge. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among internal knowledge management platforms worldwide, by month

Share of Search by month for Confluence, Notion. The figures are in the table below the chart.

View monthly share of search table
MonthConfluenceNotionNuclinoGuruSlab
Oct 202569.3%29.6%1%0.05%0.02%
Nov 202567.8%31%1.2%0.05%0.02%
Dec 202570.5%28.4%1%0.06%0.03%
Jan 202669.3%29.6%1%0.05%0.02%
Feb 202666.4%32.7%0.78%0.06%0.03%
Mar 202666.5%32.8%0.64%0.06%0.03%
Apr 202663.1%36.1%0.75%0.06%0.03%
May 202666.5%32.8%0.64%0.06%0.03%
Jun 202671.4%27.5%1%0.06%0.02%
Jul 202670.6%28.7%0.56%0.07%0.03%
Aug 202667.8%31.1%0.97%0.05%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Confluence

    67.8%

    held 1st · 694K estimated branded searches · -0.11% vs prior month · -2.8 points

  2. 2.Notion

    31.1%

    held 2nd · 318K estimated branded searches · +12.7% vs prior month · +2.4 points

  3. 3.Nuclino

    0.97%

    held 3rd · 10K estimated branded searches · +82.1% vs prior month · +0.4 points

  4. 4.Guru

    0.05%

    held 4th · 530 estimated branded searches · -22.1% vs prior month · 0 points

  5. 5.Slab

    0.03%

    held 5th · 280 estimated branded searches · -6.7% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among internal knowledge management platforms worldwide?

In August 2026, Confluence was the most searched among internal knowledge management platforms worldwide, with an estimated 694K branded searches and 67.8% estimated Share of Search within this set. Notion is in 2nd place, 36.7 percentage points behind at 31.1% Share of Search.

Global internal knowledge management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Confluence69.3% → 67.8%71.4%Jun 202663.1%Apr 20261st
Notion29.6% → 31.1%36.1%Apr 202627.5%Jun 20262nd
Nuclino1% → 0.97%1.2%Nov 20250.56%Jul 20263rd
Guru0.05%0.07%Jul 20260.05%Nov 20254th
Slab0.02% → 0.03%0.03%Jul 20260.02%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Confluence’s estimated Share of Search among internal knowledge management platforms worldwide decreased from 69.3% to 67.8%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide increased from 29.6% to 31.1%.
  • Across the 11 months ending August 2026, Confluence’s estimated Share of Search among internal knowledge management platforms worldwide peaked at 71.4% in June 2026 and was lowest at 63.1% in April 2026.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide peaked at 36.1% in April 2026 and was lowest at 27.5% in June 2026.
  • Across the 11 months ending August 2026, Nuclino, Guru and Slab held steady: their estimated Share of Search among internal knowledge management platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for internal knowledge management platforms worldwide in August 2026?

  1. In August 2026, Notion gained estimated Share of Search among internal knowledge management platforms worldwide, from 28.7% to 31.1%.

  2. In August 2026, Confluence lost estimated Share of Search among internal knowledge management platforms worldwide, from 70.6% to 67.8%.

  3. Estimated monthly branded searches for Nuclino worldwide fell 18.4% over 11 measured months, from 12.2K to 10K in August 2026.

  4. Estimated monthly branded searches for Guru worldwide fell 17.2% over 11 measured months, from 640 to 530 in August 2026.

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