Brandwave

How popular isDocument360?

In September 2026, people searched for Document360 by name about 4,470 times worldwide, a 45.5% decrease from the previous year. These searches made up 0.1% of all global internal knowledge management platform searches, placing Document360 fifth out of seven platforms. When we asked both ChatGPT and Google AI Overviews about internal knowledge management platforms, Document360 appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Document360 is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.

  1. SharePointShare of searches 72.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  2. ConfluenceShare of searches 18.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. NotionShare of searches 9.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NuclinoShare of searches 0.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Document360Share of searches 0.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Document360 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Document360 is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Notion1st
  2. Confluence2nd
  3. Guru3rd
  4. SharePoint4th
  5. Document3605th
  6. Slab6th
  7. Nuclino–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SharePoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guru5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internal knowledge management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which internal knowledge management platforms compete with Document360?

Document360 against internal knowledge management platforms worldwide, by month

Share of searches by month for SharePoint, Confluence, Notion, Document360. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointConfluenceNotionNuclinoDocument360GuruSlab
Oct 202567.2%20.8%11.4%0.3%0.2%0.02%<0.01%
Nov 202571%18%10.4%0.32%0.21%0.01%<0.01%
Dec 202567.5%20.9%11%0.3%0.2%0.02%<0.01%
Jan 202666.8%20.7%12%0.3%0.16%0.02%<0.01%
Feb 202670.3%17.8%11.5%0.21%0.17%0.02%<0.01%
Mar 202666.4%20.6%12.6%0.2%0.16%0.02%<0.01%
Apr 202669.3%17.6%12.7%0.21%0.17%0.02%<0.01%
May 202670.4%17.8%11.5%0.17%0.11%0.02%<0.01%
Jun 202668.2%21.1%10.2%0.3%0.11%0.02%<0.01%
Jul 202671.5%18.1%10.1%0.14%0.11%0.02%<0.01%
Aug 202670.8%17.9%10.9%0.26%0.11%0.01%<0.01%
Sep 202672.4%18.3%9.1%0.1%0.1%<0.01%<0.01%

  1. 1.SharePoint

    72.4%

    Held 1st. 3.4M estimated branded searches, +22.3% vs prior month. Share +1.6 points.

  2. 2.Confluence

    18.3%

    Held 2nd. 844K estimated branded searches, +21.6% vs prior month. Share +0.3 points.

  3. 3.Notion

    9.1%

    Held 3rd. 422K estimated branded searches, -<0.01% vs prior month. Share -1.8 points.

  4. 4.Nuclino

    0.1%

    Held 4th. 4.5K estimated branded searches, -55.2% vs prior month. Share -0.2 points.

  5. 5.Document360

    0.1%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Guru

    <0.01%

    Held 6th. 460 estimated branded searches, -16.4% vs prior month. Share 0 points.

  7. 7.Slab

    <0.01%

    Held 7th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Document360 and its closest rivals

Every comparison with Document360

21 comparisons

How has branded search demand for Document360 changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Document360 worldwide fell from 8.2K to 4.5K.
  • Across the 12 months ending September 2026, Document360’s share of searches among internal knowledge management platforms worldwide held steady, from 0.2% to 0.1%.

How did search popularity change for internal knowledge management platforms worldwide in September 2026?

6 changes

  1. In September 2026, SharePoint gained share of searches among internal knowledge management platforms worldwide, from 70.8% to 72.4%.

  2. In September 2026, Notion lost share of searches among internal knowledge management platforms worldwide, from 10.9% to 9.1%.

  3. Estimated monthly branded searches for Nuclino worldwide fell 63.4% over 12 measured months, from 12.2K to 4.5K in September 2026.

  4. Estimated monthly branded searches for Document360 worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Guru worldwide fell 32.4% over 12 measured months, from 680 to 460 in September 2026.

  6. Estimated monthly branded searches for Slab worldwide fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

How are Document360’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Document360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • document360
  • document360 documentation
  • document360 knowledge base

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How the Brand Demand Index is measured

Where does Document360 compete?

Document360 is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Internal knowledge management platforms5th of 70.1%Shown above
AI knowledge base tools5th of 90.45%Show ranking
IT documentation platforms6th of 70.47%Show ranking
Customer knowledge base platforms5th of 90.97%Show ranking
Knowledge base software2nd of 715.8%Show ranking
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