Brandwave

Document360 vs Notion:Which is more popular?

In September 2026, Notion had more branded searches than Document360 among internal knowledge management platforms worldwide. Notion had about 422,000 branded searches, while Document360 had 4,400. Notion made up 9.1% of all internal knowledge management platform searches we track, and Document360 accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about internal knowledge management platforms, Notion appeared in all five answers and Document360 in three. Notion was mentioned before Document360 in every answer.

Among internal knowledge management platforms worldwide in September 2026

Who do people search for more?

Notion, about 96 searches for every 1 for Document360

Notion 422K searchesDocument360 4.4K searches

Who does AI mention more?

Notion, mentioned in every answer we collected

Notion in 5 of 5Document360 in 3 of 5

Who does AI recommend more?

Notion, named ahead of Document360 in every answer

Notion first in 5Document360 never first

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Top internal knowledge management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Notion appeared in all five answers. Document360 was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Notion was listed before Document360 in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Notion1st
  2. Confluence2nd
  3. Guru3rd
  4. SharePoint4th
  5. Document3605th
  6. Slab6th
  7. Nuclino–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SharePoint5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Guru5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slab2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nuclino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about internal knowledge management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Document360 or Notion more popular in search?

This chart shows how often people search Google for Document360 and Notion by name. Each line represents a brand's share of searches for all seven internal knowledge management platforms we track, month by month, from English-language searches worldwide.

Document360 and Notion among internal knowledge management platforms worldwide, by month

Share of searches by month for Notion, Document360. The figures are in the table below the chart.

View monthly share of searches table
MonthSharePointConfluenceNotionNuclinoDocument360GuruSlab
Oct 202567.2%20.8%11.4%0.3%0.2%0.02%<0.01%
Nov 202571%18%10.4%0.32%0.21%0.01%<0.01%
Dec 202567.5%20.9%11%0.3%0.2%0.02%<0.01%
Jan 202666.8%20.7%12%0.3%0.16%0.02%<0.01%
Feb 202670.3%17.8%11.5%0.21%0.17%0.02%<0.01%
Mar 202666.4%20.6%12.6%0.2%0.16%0.02%<0.01%
Apr 202669.3%17.6%12.7%0.21%0.17%0.02%<0.01%
May 202670.4%17.8%11.5%0.17%0.11%0.02%<0.01%
Jun 202668.2%21.1%10.2%0.3%0.11%0.02%<0.01%
Jul 202671.5%18.1%10.1%0.14%0.11%0.02%<0.01%
Aug 202670.8%17.9%10.9%0.26%0.11%0.01%<0.01%
Sep 202672.4%18.3%9.1%0.1%0.1%<0.01%<0.01%

How has the Document360 and Notion comparison changed over the last 12 months?

3 findings

How did search popularity change for internal knowledge management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Notion lost share of searches among internal knowledge management platforms worldwide, from 10.9% to 9.1%.

  2. Estimated monthly branded searches for Document360 worldwide fell 45.7% over 12 measured months, from 8.1K to 4.4K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Document360’s and Notion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Document360

1 branded search term

  • document360

Notion

5 branded search terms

  • knowledge base notion
  • notion ai
  • notion app
  • notion calendar
  • notion knowledge base

How the Brand Demand Index is measured

Other head-to-heads among internal knowledge management platforms

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