Brandwave

How popular isNotion in search?

In August 2026, there were an estimated 428K branded searches for Notion worldwide which is down 9.3% over the last 11 months. Notion holds 37.8% estimated Share of Search among internal knowledge management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluence61.3%
  2. Notion37.8%
  3. Nuclino0.88%
  4. Guru0.05%
  5. Slab0.02%
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Which internal knowledge management platforms compete with Notion?

Notion against internal knowledge management platforms worldwide, by month

Share of Search by month for Confluence, Notion. The figures are in the table below the chart.

View monthly share of search table
MonthConfluenceNotionNuclinoGuruSlab
Oct 202563.6%35.4%0.92%0.05%0.02%
Nov 202562.3%36.6%1.1%0.05%0.02%
Dec 202564.6%34.4%0.93%0.06%0.03%
Jan 202662.4%36.6%0.9%0.06%0.02%
Feb 202660.1%39.1%0.71%0.06%0.02%
Mar 202661.2%38.1%0.59%0.06%0.02%
Apr 202657.3%41.9%0.68%0.06%0.02%
May 202660.1%39.2%0.58%0.07%0.02%
Jun 202666.3%32.6%0.95%0.06%0.02%
Jul 202663.5%35.9%0.5%0.07%0.03%
Aug 202661.3%37.8%0.88%0.05%0.02%
Sep 2026—————

  1. 1.Confluence

    61.3%

    Held 1st. 694K estimated branded searches, -0.11% vs prior month. Share -2.3 points.

  2. 2.Notion

    37.8%

    Held 2nd. 428K estimated branded searches, +9.2% vs prior month. Share +1.9 points.

  3. 3.Nuclino

    0.88%

    Held 3rd. 10K estimated branded searches, +82.1% vs prior month. Share +0.4 points.

  4. 4.Guru

    0.05%

    Held 4th. 600 estimated branded searches, -22.1% vs prior month. Share 0 points.

  5. 5.Slab

    0.02%

    Held 5th. 280 estimated branded searches, -6.7% vs prior month. Share 0 points.

Compare search popularity between Notion and its closest rivals

How has branded search demand for Notion changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Notion worldwide fell from 472K to 428K.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide increased from 35.4% to 37.8%.
  • Across the 11 months ending August 2026, Notion’s estimated Share of Search among internal knowledge management platforms worldwide peaked at 41.9% in April 2026 and was lowest at 32.6% in June 2026.

How did search popularity change for internal knowledge management platforms worldwide in August 2026?

  1. In August 2026, Notion gained estimated Share of Search among internal knowledge management platforms worldwide, from 35.9% to 37.8%.

  2. In August 2026, Confluence lost estimated Share of Search among internal knowledge management platforms worldwide, from 63.5% to 61.3%.

  3. Estimated monthly branded searches for Nuclino worldwide fell 18.4% over 11 measured months, from 12.2K to 10K in August 2026.

  4. Estimated monthly branded searches for Guru worldwide fell 17.8% over 11 measured months, from 730 to 600 in August 2026.

Where does Notion compete?

Notion is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Document collaboration platforms4th of 52.6%Show ranking
Collaboration platforms5th of 64%Show ranking
Team collaboration platforms4th of 54.8%Show ranking
Note taking apps2nd of 421.6%Show ranking
Team productivity platforms3rd of 523%Show ranking
Internal knowledge management platforms2nd of 537.8%Shown above
Note apps1st of 649.6%Show ranking

How is Notion measured?

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • knowledge base notion
  • notion ai
  • notion app
  • notion calendar
  • notion com
  • notion knowledge base

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How the Brand Demand Index is measured

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