Document collaboration platforms:Which brands are most popular in search?
In August 2026, Microsoft 365 was the most searched among document collaboration platforms worldwide, with an estimated 13.7M branded searches and 81.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Microsoft 36581.5%
Google Workspace11.8%
Confluence4.1%
Notion2.6%
Coda0.01%
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Share of SearchLeaderboard
Compare the platforms teams write and review documents in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Microsoft 365, Google Workspace, Confluence, Notion. The figures are in the table below the chart.
View monthly share of search table
| Month | Microsoft 365 | Google Workspace | Confluence | Notion | Coda |
|---|---|---|---|---|---|
| Oct 2025 | 89.6% | 5.8% | 2.9% | 1.6% | 0.02% |
| Nov 2025 | 89.1% | 6.6% | 2.7% | 1.6% | 0.02% |
| Dec 2025 | 87.2% | 7.8% | 3.2% | 1.7% | 0.02% |
| Jan 2026 | 86.3% | 8.2% | 3.5% | 2% | 0.02% |
| Feb 2026 | 87% | 8.2% | 2.9% | 1.9% | 0.02% |
| Mar 2026 | 86.2% | 8.2% | 3.5% | 2.2% | 0.02% |
| Apr 2026 | 85.1% | 9.4% | 3.2% | 2.3% | 0.02% |
| May 2026 | 85.5% | 9.2% | 3.2% | 2.1% | 0.02% |
| Jun 2026 | 82.5% | 10.7% | 4.6% | 2.2% | 0.02% |
| Jul 2026 | 80.2% | 12.8% | 4.4% | 2.5% | 0.02% |
| Aug 2026 | 81.5% | 11.8% | 4.1% | 2.6% | 0.01% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 81.5% | 13.7M | +9% | +1.2 points | |
| 2, held 2nd | 11.8% | 2M | -0.91% | -1 points | |
| 3, held 3rd | 4.1% | 694K | -0.11% | -0.3 points | |
| 4, held 4th | 2.6% | 428K | +9.2% | 0 points | |
| 5, held 5th | 0.01% | 2.4K | -17.2% | 0 points |
81.5%
Held 1st. 13.7M estimated branded searches, +9% vs prior month. Share +1.2 points.
11.8%
Held 2nd. 2M estimated branded searches, -0.91% vs prior month. Share -1 points.
4.1%
Held 3rd. 694K estimated branded searches, -0.11% vs prior month. Share -0.3 points.
4.
Notion2.6%
Held 4th. 428K estimated branded searches, +9.2% vs prior month. Share 0 points.
5.
Coda0.01%
Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Microsoft 365 vs Google Workspace: compare search popularity
- Microsoft 365 vs Confluence: compare search popularity
- Microsoft 365 vs Notion: compare search popularity
- Google Workspace vs Confluence: compare search popularity
- Google Workspace vs Notion: compare search popularity
- Confluence vs Notion: compare search popularity
- Compare any of these brands
Which brand is most popular in search among document collaboration platforms worldwide?
5 brands
In August 2026, Microsoft 365 was the most searched among document collaboration platforms worldwide, with an estimated 13.7M branded searches and 81.5% estimated Share of Search within this set. Google Workspace is in 2nd place, 69.7 percentage points behind at 11.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Microsoft 365 | 89.6% → 81.5% | 89.6%Oct 2025 | 80.2%Jul 2026 | 1st |
| Google Workspace | 5.8% → 11.8% | 12.8%Jul 2026 | 5.8%Oct 2025 | 2nd |
| Confluence | 2.9% → 4.1% | 4.6%Jun 2026 | 2.7%Nov 2025 | 3rd |
| Notion | 1.6% → 2.6% | 2.6%Aug 2026 | 1.6%Nov 2025 | 4th |
| Coda | 0.02% → 0.01% | 0.02%May 2026 | 0.01%Aug 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among document collaboration platforms worldwide decreased from 89.6% to 81.5%.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among document collaboration platforms worldwide increased from 5.8% to 11.8%.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among document collaboration platforms worldwide increased from 2.9% to 4.1%.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among document collaboration platforms worldwide increased from 1.6% to 2.6%.
- Across the 11 months ending August 2026, Microsoft 365’s estimated Share of Search among document collaboration platforms worldwide peaked at 89.6% in October 2025 and was lowest at 80.2% in July 2026.
- Across the 11 months ending August 2026, Google Workspace’s estimated Share of Search among document collaboration platforms worldwide peaked at 12.8% in July 2026 and was lowest at 5.8% in October 2025.
- Across the 11 months ending August 2026, Confluence’s estimated Share of Search among document collaboration platforms worldwide peaked at 4.6% in June 2026 and was lowest at 2.7% in November 2025.
- Across the 11 months ending August 2026, Coda held steady: its estimated Share of Search among document collaboration platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for document collaboration platforms worldwide in August 2026?
4 changes
In August 2026, Microsoft 365 gained estimated Share of Search among document collaboration platforms worldwide, from 80.2% to 81.5%.
In August 2026, Google Workspace lost estimated Share of Search among document collaboration platforms worldwide, from 12.8% to 11.8%.
Estimated monthly branded searches for Coda worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.
Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026.
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