ClickUp vs Confluence:Which is more popular?
In September 2026, ClickUp had more branded searches than Confluence among document collaboration platforms worldwide. ClickUp had about 1.5 million branded searches, while Confluence had 825,000. ClickUp made up 12.4% of all document collaboration platform searches we track, and Confluence accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about document collaboration platforms, Confluence appeared in four of the five answers and ClickUp in two. Confluence was mentioned before ClickUp in four out of five answers.
Who do people search for more?
ClickUp, about 84% more searches than Confluence
Who does AI mention more?
Confluence, mentioned in 4 of 5 answers, ClickUp in 2
Who does AI recommend more?
Confluence, named ahead of ClickUp in 4 of 5 answers
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Top document collaboration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Confluence was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ClickUp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Confluence was listed before ClickUp in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Notion1st
Microsoft 3652nd- Confluence3rd
Google Workspace4th
Coda5th- ClickUp6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Confluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ClickUp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Google Workspace1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about document collaboration platforms
5 answers
Asked ChatGPT
“Which document collaboration platform should I use?”
Asked ChatGPT
“What are the best document collaboration platforms?”
Asked ChatGPT
“What's the best document collaboration platform for team writing?”
Searched Google, AI Overview
“document collaboration platforms”
Searched Google, AI Overview
“collaborative writing tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is ClickUp or Confluence more popular in search?
This chart shows how often people search Google for ClickUp and Confluence by name. Each line represents a brand's share of searches for all six document collaboration platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for ClickUp, Confluence. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft 365 | Google Workspace | ClickUp | Confluence | Coda | Notion |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 10.9% | 11.1% | 6% | 3.3% | 0.8% |
| Nov 2025 | 68.3% | 11.2% | 11.4% | 5% | 3.4% | 0.67% |
| Dec 2025 | 65.9% | 13.2% | 10.9% | 5.9% | 3.3% | 0.79% |
| Jan 2026 | 61.1% | 14.9% | 12.5% | 6.7% | 3.7% | 1.1% |
| Feb 2026 | 60.4% | 14.7% | 14.9% | 5.4% | 3.7% | 0.88% |
| Mar 2026 | 59.2% | 14.4% | 14.6% | 6.5% | 4.4% | 0.87% |
| Apr 2026 | 60.4% | 14.7% | 14.9% | 5.4% | 3.7% | 0.88% |
| May 2026 | 62.5% | 15.2% | 12.6% | 5.6% | 3.1% | 0.91% |
| Jun 2026 | 57% | 17% | 14.1% | 7.7% | 3.4% | 0.84% |
| Jul 2026 | 52.7% | 19.2% | 16% | 7.1% | 3.9% | 1.2% |
| Aug 2026 | 57.3% | 17% | 14.1% | 6.3% | 4.2% | 1% |
| Sep 2026 | 61.3% | 14.9% | 12.4% | 6.7% | 3.7% | 0.9% |
How has the ClickUp and Confluence comparison changed over the last 12 months?
3 findings
- ClickUp was ahead of Confluence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ClickUp’s share of searches among document collaboration platforms worldwide moved from 11.1% to 12.4%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Confluence’s share of searches among document collaboration platforms worldwide moved from 6% to 6.7%, and its estimated monthly branded searches moved from 826K to 825K.
How did search popularity change for document collaboration platforms worldwide in September 2026?
1 change
In September 2026, ClickUp lost share of searches among document collaboration platforms worldwide, from 14.1% to 12.4%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using ClickUp’s and Confluence’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ClickUp
10 branded search terms
- click up
- ClickUp
- clickup ai
- clickup app
- clickup brain
- clickup crm
- clickup desktop app
- clickup docs
- clickup templates
- clickupapp
Confluence
2 branded search terms
- confluence
- confluence app
Other head-to-heads among document collaboration platforms
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