Brandwave

How popular isConfluence in search?

In August 2026, there were an estimated 694K branded searches for Confluence worldwide which is down 18.2% over the last 11 months. Confluence holds 4.1% estimated Share of Search among document collaboration platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Microsoft 36581.5%
  2. Google Workspace11.8%
  3. Confluence4.1%
  4. Notion2.6%
  5. Coda0.01%
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Which document collaboration platforms compete with Confluence?

Confluence against document collaboration platforms worldwide, by month

Share of Search by month for Microsoft 365, Google Workspace, Confluence, Notion. The figures are in the table below the chart.

View monthly share of search table
MonthMicrosoft 365Google WorkspaceConfluenceNotionCoda
Oct 202589.6%5.8%2.9%1.6%0.02%
Nov 202589.1%6.6%2.7%1.6%0.02%
Dec 202587.2%7.8%3.2%1.7%0.02%
Jan 202686.3%8.2%3.5%2%0.02%
Feb 202687%8.2%2.9%1.9%0.02%
Mar 202686.2%8.2%3.5%2.2%0.02%
Apr 202685.1%9.4%3.2%2.3%0.02%
May 202685.5%9.2%3.2%2.1%0.02%
Jun 202682.5%10.7%4.6%2.2%0.02%
Jul 202680.2%12.8%4.4%2.5%0.02%
Aug 202681.5%11.8%4.1%2.6%0.01%
Sep 2026—————

  1. 1.Microsoft 365

    81.5%

    Held 1st. 13.7M estimated branded searches, +9% vs prior month. Share +1.2 points.

  2. 2.Google Workspace

    11.8%

    Held 2nd. 2M estimated branded searches, -0.91% vs prior month. Share -1 points.

  3. 3.Confluence

    4.1%

    Held 3rd. 694K estimated branded searches, -0.11% vs prior month. Share -0.3 points.

  4. 4.Notion

    2.6%

    Held 4th. 428K estimated branded searches, +9.2% vs prior month. Share 0 points.

  5. 5.Coda

    0.01%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Confluence and its closest rivals

How has branded search demand for Confluence changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Confluence worldwide fell from 849K to 694K.
  • Across the 11 months ending August 2026, Confluence’s estimated Share of Search among document collaboration platforms worldwide increased from 2.9% to 4.1%.
  • Across the 11 months ending August 2026, Confluence’s estimated Share of Search among document collaboration platforms worldwide peaked at 4.6% in June 2026 and was lowest at 2.7% in November 2025.

How did search popularity change for document collaboration platforms worldwide in August 2026?

  1. In August 2026, Microsoft 365 gained estimated Share of Search among document collaboration platforms worldwide, from 80.2% to 81.5%.

  2. In August 2026, Google Workspace lost estimated Share of Search among document collaboration platforms worldwide, from 12.8% to 11.8%.

  3. Estimated monthly branded searches for Coda worldwide fell 45.5% over 11 measured months, from 4.4K to 2.4K in August 2026.

  4. Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026.

Where does Confluence compete?

Confluence is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Document collaboration platforms3rd of 54.1%Shown above
Document management systems2nd of 619.8%Show ranking
Internal knowledge management platforms1st of 561.3%Show ranking
Policy management software1st of 589.9%Show ranking
IT documentation platforms1st of 596%Show ranking

How is Confluence measured?

Brandwave collects information about searches that people make online using Confluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • confluence
  • confluence app
  • confluence knowledge base
  • confluence software

How the Brand Demand Index is measured

Who owns Confluence?

Confluence is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket and Jira Service Management, owned by the same company, worldwide.

Do you work for Confluence? To request corrections or removal please contact us via our support page and we will be happy to assist.

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