Brandwave

How popular isConfluence?

In September 2026, people searched for Confluence by name about 844,000 times worldwide, about the same as the previous year. These searches made up 84.2% of all global AI knowledge base tool searches, placing Confluence first out of nine tools. When we asked both ChatGPT and Google AI Overviews about AI knowledge base tools, Confluence appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Confluence is the most searched of 9 competitors and the third most recommended in AI answers.

  1. ConfluenceShare of searches 84.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. NotionShare of searches 11.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. ProProfsShare of searches 1.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. SliteShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. Document360Share of searches 0.45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top AI knowledge base tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Confluence was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Confluence is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Notion1st
  2. Guru2nd
  3. Confluence3rd
  4. Glean4th
  5. Document3605th
  6. Slite6th
  7. ProProfs7th
  8. Helpjuice–
  9. Slab–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Confluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Guru4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Slite3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Document3603 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Glean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ProProfs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Helpjuice0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about AI knowledge base tools

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which AI knowledge base tools compete with Confluence?

Confluence against AI knowledge base tools worldwide, by month

Share of searches by month for Confluence, Notion. The figures are in the table below the chart.

View monthly share of searches table
MonthConfluenceNotionProProfsSliteDocument360HelpjuiceGleanSlabGuru
Oct 202582.9%11.1%2.2%2.2%0.82%0.66%0.06%0.01%<0.01%
Nov 202581.3%10.9%3.3%2.7%0.98%0.8%0.07%0.01%<0.01%
Dec 202582.3%11.1%2.2%2.7%0.81%0.81%0.07%0.01%<0.01%
Jan 202681%13.3%2.2%2.2%0.65%0.65%0.05%0.01%<0.01%
Feb 202680.5%13.2%2.7%2.2%0.79%0.65%0.07%0.02%0.01%
Mar 202683.5%11.2%2.3%1.8%0.67%0.55%0.06%0.01%0.01%
Apr 202680.6%13.2%2.7%2.2%0.79%0.53%0.06%0.02%<0.01%
May 202680.9%13.2%2.7%2.2%0.53%0.43%0.06%0.01%0.01%
Jun 202685.1%9.4%1.9%2.8%0.45%0.37%0.04%<0.01%<0.01%
Jul 202679.9%13.1%2.1%3.9%0.52%0.34%0.05%0.01%0.01%
Aug 202680.5%13.2%2.2%3.2%0.53%0.35%0.05%0.01%<0.01%
Sep 202684.2%11.3%1.9%1.9%0.45%0.3%0.03%0.01%<0.01%

  1. 1.Confluence

    84.2%

    Held 1st. 823K estimated branded searches, +22.3% vs prior month. Share +3.7 points.

  2. 2.Notion

    11.3%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share -1.9 points.

  3. 3.ProProfs

    1.9%

    Moved from 4th to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Slite

    1.9%

    Moved from 3rd to 4th. 18.1K estimated branded searches, -33.2% vs prior month. Share -1.4 points.

  5. 5.Document360

    0.45%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Helpjuice

    0.3%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Glean

    0.03%

    Held 7th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

  8. 8.Slab

    0.01%

    Held 8th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Guru

    <0.01%

    Held 9th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Confluence and its closest rivals

Every comparison with Confluence

24 comparisons

How has branded search demand for Confluence changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Confluence worldwide held steady, from 849K to 844K.
  • Across the 12 months ending September 2026, Confluence’s share of searches among AI knowledge base tools worldwide increased from 82.9% to 84.2%.
  • Across the 12 months ending September 2026, Confluence’s share of searches among AI knowledge base tools worldwide peaked at 85.1% in June 2026 and was lowest at 79.9% in July 2026.

How did search popularity change for AI knowledge base tools worldwide in September 2026?

6 changes

  1. In September 2026, Confluence gained share of searches among AI knowledge base tools worldwide, from 80.5% to 84.2%.

  2. In September 2026, Notion lost share of searches among AI knowledge base tools worldwide, from 13.2% to 11.3%.

  3. In September 2026, Slite lost share of searches among AI knowledge base tools worldwide, from 3.2% to 1.9%.

  4. In September 2026, ProProfs rose from 4th to 3rd among AI knowledge base tools worldwide.

  5. Estimated monthly branded searches for Helpjuice worldwide fell 56.1% over 12 measured months, from 6.6K to 2.9K in September 2026.

  6. Estimated monthly branded searches for Glean worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

How are Confluence’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Confluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • confluence
  • confluence app
  • confluence knowledge base
  • confluence software

How the Brand Demand Index is measured

Who owns Confluence?

Confluence is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket and Jira Service Management, owned by the same company, worldwide.

Do you work for Confluence? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Confluence compete?

Confluence is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Document collaboration platforms4th of 66.7%Show ranking
Internal knowledge management platforms2nd of 718.3%Show ranking
AI knowledge base tools1st of 984.2%Shown above
IT documentation platforms1st of 788.1%Show ranking
Policy management software1st of 891.1%Show ranking
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