Brandwave

IT documentation platforms:Which brands are most popular in search?

In August 2026, Confluence was the most searched among IT documentation platforms worldwide, with an estimated 694K branded searches and 96% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluence96%
  2. Hudu1.7%
  3. IT Glue1.7%
  4. Document3600.62%
  5. Slab0.04%

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Share of SearchLeaderboard

Compare the platforms IT teams document environments in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among IT documentation platforms worldwide, by month

Share of Search by month for Confluence. The figures are in the table below the chart.

View monthly share of search table
MonthConfluenceHuduIT GlueDocument360Slab
Oct 202595.9%1.1%2%0.93%0.03%
Nov 202595.4%1.4%2%1.1%0.03%
Dec 202596%1.4%1.7%0.92%0.04%
Jan 202696.2%1.4%1.7%0.76%0.03%
Feb 202695.3%1.7%2%0.93%0.04%
Mar 202696.2%1.4%1.7%0.76%0.04%
Apr 202695.3%1.7%2%0.92%0.04%
May 202696%1.7%1.7%0.62%0.04%
Jun 202696.7%1.4%1.4%0.51%0.03%
Jul 202696.3%1.4%1.7%0.62%0.04%
Aug 202696%1.7%1.7%0.62%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Confluence

    96%

    Held 1st. 694K estimated branded searches, -0.11% vs prior month. Share -0.3 points.

  2. 2.Hudu

    1.7%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  3. 3.IT Glue

    1.7%

    Moved from 2nd to 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Document360

    0.62%

    Held 4th. 4.5K estimated branded searches, -0.67% vs prior month. Share 0 points.

  5. 5.Slab

    0.04%

    Held 5th. 280 estimated branded searches, -6.7% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among IT documentation platforms worldwide?

In August 2026, Confluence was the most searched among IT documentation platforms worldwide, with an estimated 694K branded searches and 96% estimated Share of Search within this set. Hudu is in 2nd place, 94.3 percentage points behind at 1.7% Share of Search.

Global IT documentation platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Confluence95.9% → 96%96.7%Jun 202695.3%Apr 20261st
Hudu1.1% → 1.7%1.7%Aug 20261.1%Oct 20253rd → 2nd
IT Glue2% → 1.7%2%Oct 20251.4%Jun 20262nd → 3rd
Document3600.93% → 0.62%1.1%Nov 20250.51%Jun 20264th
Slab0.03% → 0.04%0.04%Jul 20260.03%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hudu’s estimated Share of Search among IT documentation platforms worldwide increased from 1.1% to 1.7%.
  • Across the 11 months ending August 2026, Confluence’s estimated Share of Search among IT documentation platforms worldwide peaked at 96.7% in June 2026 and was lowest at 95.3% in April 2026.
  • Across the 11 months ending August 2026, Hudu rose from 3rd to 2nd among IT documentation platforms worldwide.
  • Across the 11 months ending August 2026, IT Glue fell from 2nd to 3rd among IT documentation platforms worldwide.
  • Across the 11 months ending August 2026, Confluence, Document360 and Slab held steady: their estimated Share of Search among IT documentation platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for IT documentation platforms worldwide in August 2026?

  1. In August 2026, Hudu rose from 3rd to 2nd among IT documentation platforms worldwide.

  2. In August 2026, IT Glue fell from 2nd to 3rd among IT documentation platforms worldwide.

  3. Estimated monthly branded searches for Document360 worldwide fell 45.7% over 11 measured months, from 8.2K to 4.5K in August 2026.

  4. Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026.

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