Brandwave

How popular isConfluence in search?

In August 2026, there were an estimated 694K branded searches for Confluence worldwide which is down 18.2% over the last 11 months. Confluence holds 96% estimated Share of Search among IT documentation platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Confluence96%
  2. Hudu1.7%
  3. IT Glue1.7%
  4. Document3600.62%
  5. Slab0.04%
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Which IT documentation platforms compete with Confluence?

Confluence against IT documentation platforms worldwide, by month

Share of Search by month for Confluence. The figures are in the table below the chart.

View monthly share of search table
MonthConfluenceHuduIT GlueDocument360Slab
Oct 202595.9%1.1%2%0.93%0.03%
Nov 202595.4%1.4%2%1.1%0.03%
Dec 202596%1.4%1.7%0.92%0.04%
Jan 202696.2%1.4%1.7%0.76%0.03%
Feb 202695.3%1.7%2%0.93%0.04%
Mar 202696.2%1.4%1.7%0.76%0.04%
Apr 202695.3%1.7%2%0.92%0.04%
May 202696%1.7%1.7%0.62%0.04%
Jun 202696.7%1.4%1.4%0.51%0.03%
Jul 202696.3%1.4%1.7%0.62%0.04%
Aug 202696%1.7%1.7%0.62%0.04%
Sep 2026—————

  1. 1.Confluence

    96%

    Held 1st. 694K estimated branded searches, -0.11% vs prior month. Share -0.3 points.

  2. 2.Hudu

    1.7%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  3. 3.IT Glue

    1.7%

    Moved from 2nd to 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Document360

    0.62%

    Held 4th. 4.5K estimated branded searches, -0.67% vs prior month. Share 0 points.

  5. 5.Slab

    0.04%

    Held 5th. 280 estimated branded searches, -6.7% vs prior month. Share 0 points.

Compare search popularity between Confluence and its closest rivals

How has branded search demand for Confluence changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Confluence worldwide fell from 849K to 694K.
  • Across the 11 months ending August 2026, Confluence’s estimated Share of Search among IT documentation platforms worldwide peaked at 96.7% in June 2026 and was lowest at 95.3% in April 2026.

How did search popularity change for IT documentation platforms worldwide in August 2026?

  1. In August 2026, Hudu rose from 3rd to 2nd among IT documentation platforms worldwide.

  2. In August 2026, IT Glue fell from 2nd to 3rd among IT documentation platforms worldwide.

  3. Estimated monthly branded searches for Document360 worldwide fell 45.7% over 11 measured months, from 8.2K to 4.5K in August 2026.

  4. Estimated monthly branded searches for Confluence worldwide fell 18.2% over 11 measured months, from 849K to 694K in August 2026.

Where does Confluence compete?

Confluence is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Document collaboration platforms3rd of 54.1%Show ranking
Document management systems2nd of 619.8%Show ranking
Internal knowledge management platforms1st of 561.3%Show ranking
Policy management software1st of 589.9%Show ranking
IT documentation platforms1st of 596%Shown above

How is Confluence measured?

Brandwave collects information about searches that people make online using Confluence’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • confluence
  • confluence app
  • confluence knowledge base
  • confluence software

How the Brand Demand Index is measured

Who owns Confluence?

Confluence is owned by Atlassian. Brandwave also tracks Trello, Atlassian Statuspage, Bitbucket and Jira Service Management, owned by the same company, worldwide.

Do you work for Confluence? To request corrections or removal please contact us via our support page and we will be happy to assist.

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