Brandwave

How popular isClickUp?

In September 2026, people searched for ClickUp by name about 1.5 million times worldwide, about the same as the previous year. These searches made up 12.4% of all global document collaboration platform searches, placing ClickUp third out of six platforms. When we asked both ChatGPT and Google AI Overviews about document collaboration platforms, ClickUp appeared in two of the five answers and was the sixth most recommended of the six.

Search and AI answers in September 2026

ClickUp is the third most searched of 6 competitors and the sixth most recommended in AI answers.

  1. Microsoft 365Share of searches 61.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Google WorkspaceShare of searches 14.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. ClickUpShare of searches 12.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. ConfluenceShare of searches 6.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. CodaShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top document collaboration platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ClickUp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. ClickUp is the sixth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Notion1st
  2. Microsoft 3652nd
  3. Confluence3rd
  4. Google Workspace4th
  5. Coda5th
  6. ClickUp6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Confluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickUp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Workspace1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about document collaboration platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which document collaboration platforms compete with ClickUp?

ClickUp against document collaboration platforms worldwide, by month

Share of searches by month for Microsoft 365, Google Workspace, ClickUp, Confluence, Coda. The figures are in the table below the chart.

View monthly share of searches table
MonthMicrosoft 365Google WorkspaceClickUpConfluenceCodaNotion
Oct 202567.9%10.9%11.1%6%3.3%0.8%
Nov 202568.3%11.2%11.4%5%3.4%0.67%
Dec 202565.9%13.2%10.9%5.9%3.3%0.79%
Jan 202661.1%14.9%12.5%6.7%3.7%1.1%
Feb 202660.4%14.7%14.9%5.4%3.7%0.88%
Mar 202659.2%14.4%14.6%6.5%4.4%0.87%
Apr 202660.4%14.7%14.9%5.4%3.7%0.88%
May 202662.5%15.2%12.6%5.6%3.1%0.91%
Jun 202657%17%14.1%7.7%3.4%0.84%
Jul 202652.7%19.2%16%7.1%3.9%1.2%
Aug 202657.3%17%14.1%6.3%4.2%1%
Sep 202661.3%14.9%12.4%6.7%3.7%0.9%
  1. Held 1st. 7.5M estimated branded searches, +22.1% vs prior month. Share +4 points.

  2. Held 2nd. 1.8M estimated branded searches, +0.01% vs prior month. Share -2.1 points.

  3. 3.ClickUp

    12.4%

    Held 3rd. 1.5M estimated branded searches, +0.07% vs prior month. Share -1.7 points.

  4. Held 4th. 825K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Coda

    3.7%

    Held 5th. 452K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Notion

    0.9%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between ClickUp and its closest rivals

Every comparison with ClickUp

27 comparisons

How has branded search demand for ClickUp changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ClickUp worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, ClickUp’s share of searches among document collaboration platforms worldwide increased from 11.1% to 12.4%.
  • Across the 12 months ending September 2026, ClickUp’s share of searches among document collaboration platforms worldwide peaked at 16% in July 2026 and was lowest at 10.9% in December 2025.
  • Across the 12 months ending September 2026, ClickUp fell from 2nd to 3rd among document collaboration platforms worldwide.

How did search popularity change for document collaboration platforms worldwide in September 2026?

4 changes
  1. In September 2026, Microsoft 365 gained share of searches among document collaboration platforms worldwide, from 57.3% to 61.3%.

  2. In September 2026, Google Workspace lost share of searches among document collaboration platforms worldwide, from 17% to 14.9%.

  3. In September 2026, ClickUp lost share of searches among document collaboration platforms worldwide, from 14.1% to 12.4%.

  4. In September 2026, Coda lost share of searches among document collaboration platforms worldwide, from 4.2% to 3.7%.

How are ClickUp’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using ClickUp’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • click up
  • ClickUp
  • clickup ai
  • clickup app
  • clickup brain
  • clickup crm
  • clickup desktop app
  • clickup docs
  • clickup project management
  • clickup templates
  • clickupapp

Do you work for ClickUp? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does ClickUp compete?

ClickUp is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Team collaboration platforms6th of 108.9%Show ranking
Document collaboration platforms3rd of 612.4%Shown above
Project management software3rd of 1217.4%Show ranking
Team productivity platforms2nd of 921.1%Show ranking
Issue tracking software3rd of 721.3%Show ranking
Task management apps1st of 834.8%Show ranking
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Is ClickUp your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.