ClickUp vs Microsoft 365:Which is more popular?
In September 2026, Microsoft 365 had more branded searches than ClickUp among document collaboration platforms worldwide. Microsoft 365 had about 7.5 million branded searches, while ClickUp had 1.5 million. Microsoft 365 made up 61.3% of all document collaboration platform searches we track, and ClickUp accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about document collaboration platforms, Microsoft 365 appeared in four of the five answers and ClickUp in two. Microsoft 365 was mentioned before ClickUp in every answer that named either.
Who do people search for more?
Microsoft 365, about 5 searches for every 1 for ClickUp
Who does AI mention more?
Microsoft 365, mentioned in 4 of 5 answers, ClickUp in 2
Who does AI recommend more?
Microsoft 365, named ahead of ClickUp in 4 of 4 answers
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Top document collaboration platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft 365 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ClickUp was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Microsoft 365 was listed before ClickUp in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Notion1st- Microsoft 3652nd
Confluence3rd
Google Workspace4th
Coda5th
ClickUp6th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft 3654 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Confluence4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ClickUp2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Coda2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Google Workspace1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about document collaboration platforms
5 answers
Asked ChatGPT
“Which document collaboration platform should I use?”
Asked ChatGPT
“What are the best document collaboration platforms?”
Asked ChatGPT
“What's the best document collaboration platform for team writing?”
Searched Google, AI Overview
“document collaboration platforms”
Searched Google, AI Overview
“collaborative writing tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is ClickUp or Microsoft 365 more popular in search?
This chart shows how often people search Google for ClickUp and Microsoft 365 by name. Each line represents a brand's share of searches for all six document collaboration platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Microsoft 365, ClickUp. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft 365 | Google Workspace | ClickUp | Confluence | Coda | Notion |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.9% | 10.9% | 11.1% | 6% | 3.3% | 0.8% |
| Nov 2025 | 68.3% | 11.2% | 11.4% | 5% | 3.4% | 0.67% |
| Dec 2025 | 65.9% | 13.2% | 10.9% | 5.9% | 3.3% | 0.79% |
| Jan 2026 | 61.1% | 14.9% | 12.5% | 6.7% | 3.7% | 1.1% |
| Feb 2026 | 60.4% | 14.7% | 14.9% | 5.4% | 3.7% | 0.88% |
| Mar 2026 | 59.2% | 14.4% | 14.6% | 6.5% | 4.4% | 0.87% |
| Apr 2026 | 60.4% | 14.7% | 14.9% | 5.4% | 3.7% | 0.88% |
| May 2026 | 62.5% | 15.2% | 12.6% | 5.6% | 3.1% | 0.91% |
| Jun 2026 | 57% | 17% | 14.1% | 7.7% | 3.4% | 0.84% |
| Jul 2026 | 52.7% | 19.2% | 16% | 7.1% | 3.9% | 1.2% |
| Aug 2026 | 57.3% | 17% | 14.1% | 6.3% | 4.2% | 1% |
| Sep 2026 | 61.3% | 14.9% | 12.4% | 6.7% | 3.7% | 0.9% |
How has the ClickUp and Microsoft 365 comparison changed over the last 12 months?
3 findings
- Microsoft 365 was ahead of ClickUp in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ClickUp’s share of searches among document collaboration platforms worldwide moved from 11.1% to 12.4%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Microsoft 365’s share of searches among document collaboration platforms worldwide moved from 67.9% to 61.3%, and its estimated monthly branded searches moved from 9.3M to 7.5M.
How did search popularity change for document collaboration platforms worldwide in September 2026?
2 changes
In September 2026, Microsoft 365 gained share of searches among document collaboration platforms worldwide, from 57.3% to 61.3%.
In September 2026, ClickUp lost share of searches among document collaboration platforms worldwide, from 14.1% to 12.4%.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using ClickUp’s and Microsoft 365’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ClickUp
10 branded search terms
- click up
- ClickUp
- clickup ai
- clickup app
- clickup brain
- clickup crm
- clickup desktop app
- clickup docs
- clickup templates
- clickupapp
Microsoft 365
2 branded search terms
- email microsoft 365
- microsoft 365
Other head-to-heads among document collaboration platforms
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