Brandwave

Airtable vs ClickUp:Which is more popular?

In September 2026, ClickUp had more branded searches than Airtable among team productivity platforms worldwide. ClickUp had about 1.5 million branded searches, while Airtable had 673,000. ClickUp made up 21.1% of all team productivity platform searches we track, and Airtable accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about team productivity platforms, ClickUp appeared in all five answers and Airtable in none.

Among team productivity platforms worldwide in September 2026

Who do people search for more?

ClickUp, about 2 searches for every 1 for Airtable

ClickUp 1.5M searchesAirtable 673K searches

Who does AI mention more?

ClickUp, mentioned in every answer we collected

ClickUp in 5 of 5Airtable in 0 of 5

Who does AI recommend more?

ClickUp, the only one of the two named

ClickUp first in 5Airtable never named

Follow Airtable vs ClickUp and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top team productivity platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ClickUp appeared in all five answers. Airtable did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. ClickUp2nd
  3. monday work management3rd
  4. Trello4th
  5. Notion5th
  6. Microsoft Planner6th
  7. Smartsheet–
  8. Airtable–
  9. Coda–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trello4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Planner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartsheet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airtable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team productivity platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Airtable or ClickUp more popular in search?

This chart shows how often people search Google for Airtable and ClickUp by name. Each line represents a brand's share of searches for all nine team productivity platforms we track, month by month, from English-language searches worldwide.

Airtable and ClickUp among team productivity platforms worldwide, by month

Share of searches by month for ClickUp, Airtable. The figures are in the table below the chart.

View monthly share of searches table
MonthTrelloClickUpAsanaSmartsheetAirtableCodaMicrosoft PlannerNotionmonday work management
Oct 202535%19%19.2%8.5%8.4%5.6%2.5%1.4%0.38%
Nov 202539.6%21.4%14.6%6.5%7.7%6.4%2.3%1.3%0.35%
Dec 202537.7%20.3%16.8%7.6%7.4%6.1%2.2%1.5%0.38%
Jan 202632.3%21.2%17.4%7.8%9.3%6.3%3.4%1.9%0.41%
Feb 202632.1%25.6%14.3%7.7%9.3%6.3%2.8%1.5%0.4%
Mar 202635%22.8%15.5%7%8.3%6.8%3%1.4%0.33%
Apr 202633.3%26.4%14.8%6.6%7.8%6.5%2.9%1.6%0.34%
May 202636.1%23%15.6%7%8.3%5.6%2.5%1.7%0.29%
Jun 202635.6%22.6%15.3%6.8%10%5.5%2.5%1.3%0.29%
Jul 202631.9%24.5%16.6%7.4%8.9%6%2.7%1.8%0.29%
Aug 202631%23.7%16.1%7.1%10.5%7.1%2.6%1.7%0.26%
Sep 202635.5%21.1%14.4%9.4%9.3%6.3%2.3%1.5%0.23%

How has the Airtable and ClickUp comparison changed over the last 12 months?

3 findings

How did search popularity change for team productivity platforms worldwide in September 2026?

3 changes
  1. In September 2026, Smartsheet overtook Airtable to rank 4th among team productivity platforms worldwide, with 9.4% of the searches.

  2. In September 2026, ClickUp lost share of searches among team productivity platforms worldwide, from 23.7% to 21.1%.

  3. In September 2026, Airtable lost share of searches among team productivity platforms worldwide, from 10.5% to 9.3%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Airtable’s and ClickUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airtable

1 branded search term

  • airtable

ClickUp

10 branded search terms

  • click up
  • ClickUp
  • clickup ai
  • clickup app
  • clickup brain
  • clickup crm
  • clickup desktop app
  • clickup docs
  • clickup templates
  • clickupapp

How the Brand Demand Index is measured

Other head-to-heads among team productivity platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.