Brandwave

How popular isAsana?

In September 2026, people searched for Asana by name about 1.1 million times worldwide, a 30.4% decrease from the previous year. These searches made up 14.4% of all global team productivity platform searches, placing Asana third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about team productivity platforms, Asana appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Asana is the third most searched of 9 competitors and the most recommended in AI answers.

  1. TrelloShare of searches 35.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. ClickUpShare of searches 21.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. AsanaShare of searches 14.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. SmartsheetShare of searches 9.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AirtableShare of searches 9.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top team productivity platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Asana appeared in all five answers. Asana is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. ClickUp2nd
  3. monday work management3rd
  4. Trello4th
  5. Notion5th
  6. Microsoft Planner6th
  7. Smartsheet–
  8. Airtable–
  9. Coda–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trello4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Planner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartsheet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airtable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team productivity platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which team productivity platforms compete with Asana?

Asana against team productivity platforms worldwide, by month

Share of searches by month for Trello, ClickUp, Asana, Smartsheet, Airtable, Coda, Microsoft Planner. The figures are in the table below the chart.

View monthly share of searches table
MonthTrelloClickUpAsanaSmartsheetAirtableCodaMicrosoft PlannerNotionmonday work management
Oct 202535%19%19.2%8.5%8.4%5.6%2.5%1.4%0.38%
Nov 202539.6%21.4%14.6%6.5%7.7%6.4%2.3%1.3%0.35%
Dec 202537.7%20.3%16.8%7.6%7.4%6.1%2.2%1.5%0.38%
Jan 202632.3%21.2%17.4%7.8%9.3%6.3%3.4%1.9%0.41%
Feb 202632.1%25.6%14.3%7.7%9.3%6.3%2.8%1.5%0.4%
Mar 202635%22.8%15.5%7%8.3%6.8%3%1.4%0.33%
Apr 202633.3%26.4%14.8%6.6%7.8%6.5%2.9%1.6%0.34%
May 202636.1%23%15.6%7%8.3%5.6%2.5%1.7%0.29%
Jun 202635.6%22.6%15.3%6.8%10%5.5%2.5%1.3%0.29%
Jul 202631.9%24.5%16.6%7.4%8.9%6%2.7%1.8%0.29%
Aug 202631%23.7%16.1%7.1%10.5%7.1%2.6%1.7%0.26%
Sep 202635.5%21.1%14.4%9.4%9.3%6.3%2.3%1.5%0.23%

  1. 1.Trello

    35.5%

    Held 1st. 2.6M estimated branded searches, +28.9% vs prior month. Share +4.5 points.

  2. 2.ClickUp

    21.1%

    Held 2nd. 1.5M estimated branded searches, +0.07% vs prior month. Share -2.6 points.

  3. 3.Asana

    14.4%

    Held 3rd. 1M estimated branded searches, +0.48% vs prior month. Share -1.7 points.

  4. 4.Smartsheet

    9.4%

    Moved from 5th to 4th. 682K estimated branded searches, +48.7% vs prior month. Share +2.3 points.

  5. 5.Airtable

    9.3%

    Moved from 4th to 5th. 673K estimated branded searches, 0% vs prior month. Share -1.2 points.

  6. 6.Coda

    6.3%

    Held 6th. 452K estimated branded searches, 0% vs prior month. Share -0.8 points.

  7. 7.Microsoft Planner

    2.3%

    Held 7th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Notion

    1.5%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.monday work management

    0.23%

    Held 9th. 16.8K estimated branded searches, +2.4% vs prior month. Share 0 points.

Compare popularity between Asana and its closest rivals

Every comparison with Asana

37 comparisons

How has branded search demand for Asana changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Asana worldwide fell from 1.6M to 1.1M.
  • Across the 12 months ending September 2026, Asana’s share of searches among team productivity platforms worldwide decreased from 19.2% to 14.4%.
  • Across the 12 months ending September 2026, Asana’s share of searches among team productivity platforms worldwide peaked at 19.2% in October 2025 and was lowest at 14.3% in February 2026.
  • Across the 12 months ending September 2026, Asana fell from 2nd to 3rd among team productivity platforms worldwide.

How did search popularity change for team productivity platforms worldwide in September 2026?

6 changes

  1. In September 2026, Smartsheet overtook Airtable to rank 4th among team productivity platforms worldwide, with 9.4% of the searches.

  2. In September 2026, Trello gained share of searches among team productivity platforms worldwide, from 31% to 35.5%.

  3. In September 2026, ClickUp lost share of searches among team productivity platforms worldwide, from 23.7% to 21.1%.

  4. In September 2026, Asana lost share of searches among team productivity platforms worldwide, from 16.1% to 14.4%.

  5. In September 2026, Airtable lost share of searches among team productivity platforms worldwide, from 10.5% to 9.3%.

  6. In September 2026, Coda lost share of searches among team productivity platforms worldwide, from 7.1% to 6.3%.

How are Asana’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Asana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana project management
  • asana software
  • asana task management
  • asana tasks
  • asana templates
  • asana work management

Do you work for Asana? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Asana compete?

Asana is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Team collaboration platforms7th of 106.1%Show ranking
Project management software4th of 1212.5%Show ranking
Team productivity platforms3rd of 914.4%Shown above
Issue tracking software4th of 715.3%Show ranking
Task management apps2nd of 825.1%Show ranking
Campaign management platforms3rd of 824.9%Show ranking
Marketing resource management platforms1st of 789.8%Show ranking
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