Brandwave

Adobe Workfront vs Asana:Which is more popular?

In September 2026, Asana had more branded searches than Adobe Workfront among marketing resource management platforms worldwide. Asana had about 1 million branded searches, while Adobe Workfront had 32,100. Asana made up 89.8% of all marketing resource management platform searches we track, and Adobe Workfront accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about marketing resource management platforms, Asana appeared in four of the five answers and Adobe Workfront in two. Adobe Workfront and Asana were each mentioned first in two of the four answers.

Among marketing resource management platforms worldwide in September 2026

Who do people search for more?

Asana, about 32 searches for every 1 for Adobe Workfront

Asana 1M searchesAdobe Workfront 32.1K searches

Who does AI mention more?

Asana, mentioned in 4 of 5 answers, Adobe Workfront in 2

Asana in 4 of 5Adobe Workfront in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Adobe Workfront first in 2Asana first in 2

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Top marketing resource management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Asana was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Adobe Workfront was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Workfront and Asana were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Workfront1st
  2. Screendragon1st
  3. Wrike3rd
  4. Aprimo3rd
  5. Asana5th
  6. IntelligenceBank–
  7. MarcomCentral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Asana4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aprimo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Screendragon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Workfront2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IntelligenceBank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MarcomCentral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing resource management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adobe Workfront or Asana more popular in search?

This chart shows how often people search Google for Adobe Workfront and Asana by name. Each line represents a brand's share of searches for all seven marketing resource management platforms we track, month by month, from English-language searches worldwide.

Adobe Workfront and Asana among marketing resource management platforms worldwide, by month

Share of searches by month for Asana, Adobe Workfront. The figures are in the table below the chart.

View monthly share of searches table
MonthAsanaWrikeAdobe WorkfrontAprimoScreendragonIntelligenceBankMarcomCentral
Oct 202590.4%6.7%2.3%0.39%0.09%0.09%0.02%
Nov 202588.6%8%2.7%0.47%0.11%0.09%0.02%
Dec 202590.4%6.8%2.3%0.39%0.09%0.08%0.02%
Jan 202690.3%6.8%2.3%0.39%0.11%0.06%0.02%
Feb 202688.2%8%2.9%0.57%0.14%0.09%0.03%
Mar 202690.1%6.8%2.5%0.48%0.11%0.07%0.02%
Apr 202688.4%8%2.9%0.47%0.14%0.09%0.03%
May 202690.1%6.7%2.4%0.48%0.11%0.09%0.02%
Jun 202689.7%6.7%2.8%0.59%0.11%0.08%0.03%
Jul 202690.2%6.7%2.4%0.48%0.11%0.08%0.03%
Aug 202691.2%5.6%2.5%0.48%0.11%0.09%0.02%
Sep 202689.8%6.6%2.8%0.58%0.11%0.09%0.02%

How has the Adobe Workfront and Asana comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing resource management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Asana lost share of searches among marketing resource management platforms worldwide, from 91.2% to 89.8%.

  2. Estimated monthly branded searches for Adobe Workfront worldwide fell 18.4% over 12 measured months, from 39.3K to 32.1K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Adobe Workfront’s and Asana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Workfront

3 branded search terms

  • adobe workfront
  • workfront
  • workfront marketing

Asana

10 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana software
  • asana templates

How the Brand Demand Index is measured

Other head-to-heads among marketing resource management platforms

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