Brandwave

Marketing resource management platforms:Which brands are most popular in search?

In August 2026, Adobe Workfront was the most searched among marketing resource management platforms worldwide, with an estimated 28K branded searches and 77.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adobe Workfront77.5%
  2. Aprimo15.3%
  3. Screendragon3.6%
  4. IntelligenceBank2.8%
  5. MarcomCentral0.78%

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Share of SearchLeaderboard

Compare services and tools used to organize marketing work, assets, approvals, and resources. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among marketing resource management platforms worldwide, by month

Share of Search by month for Adobe Workfront, Aprimo, Screendragon, IntelligenceBank. The figures are in the table below the chart.

View monthly share of search table
MonthAdobe WorkfrontAprimoScreendragonIntelligenceBankMarcomCentral
Oct 202579.2%13.6%3.2%3.3%0.66%
Nov 202579.9%13.7%3.2%2.5%0.7%
Dec 202579.9%13.7%3%2.7%0.7%
Jan 202679.4%13.6%4%2.2%0.84%
Feb 202678%15.3%3.6%2.3%0.75%
Mar 202677.9%15.4%3.6%2.3%0.77%
Apr 202680.1%13%3.7%2.4%0.79%
May 202677.5%15.3%3.6%2.8%0.75%
Jun 202677.6%16.3%3.1%2.2%0.82%
Jul 202677.6%15.4%3.6%2.5%0.94%
Aug 202677.5%15.3%3.6%2.8%0.78%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Adobe Workfront

    77.5%

    held 1st · 28K estimated branded searches · 0% vs prior month · 0 points

  2. 2.Aprimo

    15.3%

    held 2nd · 5.5K estimated branded searches · -0.72% vs prior month · -0.1 points

  3. 3.Screendragon

    3.6%

    held 3rd · 1.3K estimated branded searches · 0% vs prior month · 0 points

  4. 4.IntelligenceBank

    2.8%

    held 4th · 1K estimated branded searches · +13.5% vs prior month · +0.3 points

  5. 5.MarcomCentral

    0.78%

    held 5th · 280 estimated branded searches · -17.6% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among marketing resource management platforms worldwide?

In August 2026, Adobe Workfront was the most searched among marketing resource management platforms worldwide, with an estimated 28K branded searches and 77.5% estimated Share of Search within this set. Aprimo is in 2nd place, 62.3 percentage points behind at 15.3% Share of Search.

Global marketing resource management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adobe Workfront79.2% → 77.5%80.1%Apr 202677.5%May 20261st
Aprimo13.6% → 15.3%16.3%Jun 202613%Apr 20262nd
Screendragon3.2% → 3.6%4%Jan 20263%Dec 20254th → 3rd
IntelligenceBank3.3% → 2.8%3.3%Oct 20252.2%Jun 20263rd → 4th
MarcomCentral0.66% → 0.78%0.94%Jul 20260.66%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Adobe Workfront’s estimated Share of Search among marketing resource management platforms worldwide decreased from 79.2% to 77.5%.
  • Across the 11 months ending August 2026, Aprimo’s estimated Share of Search among marketing resource management platforms worldwide increased from 13.6% to 15.3%.
  • Across the 11 months ending August 2026, Adobe Workfront’s estimated Share of Search among marketing resource management platforms worldwide peaked at 80.1% in April 2026 and was lowest at 77.5% in May 2026.
  • Across the 11 months ending August 2026, Aprimo’s estimated Share of Search among marketing resource management platforms worldwide peaked at 16.3% in June 2026 and was lowest at 13% in April 2026.
  • Across the 11 months ending August 2026, IntelligenceBank’s estimated Share of Search among marketing resource management platforms worldwide peaked at 3.3% in October 2025 and was lowest at 2.2% in June 2026.
  • Across the 11 months ending August 2026, Screendragon rose from 4th to 3rd among marketing resource management platforms worldwide.
  • Across the 11 months ending August 2026, IntelligenceBank fell from 3rd to 4th among marketing resource management platforms worldwide.
  • Across the 11 months ending August 2026, MarcomCentral held steady: its estimated Share of Search among marketing resource management platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for marketing resource management platforms worldwide in August 2026?

  1. Estimated monthly branded searches for IntelligenceBank worldwide fell 37.7% over 11 measured months, from 1.6K to 1K in August 2026.

  2. Estimated monthly branded searches for Adobe Workfront worldwide fell 28.8% over 11 measured months, from 39.3K to 28K in August 2026.

  3. Estimated monthly branded searches for Screendragon worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

  4. Estimated monthly branded searches for Aprimo worldwide fell 18.5% over 11 measured months, from 6.8K to 5.5K in August 2026.

  5. Estimated monthly branded searches for MarcomCentral worldwide fell 15.2% over 11 measured months, from 330 to 280 in August 2026.

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