Brandwave

Adobe Workfront vs Wrike:Which is more popular?

In September 2026, Wrike had more branded searches than Adobe Workfront among marketing resource management platforms worldwide. Wrike had about 76,700 branded searches, while Adobe Workfront had 32,100. Wrike made up 6.6% of all marketing resource management platform searches we track, and Adobe Workfront accounted for 2.8%. When we asked ChatGPT and Google AI Overviews about marketing resource management platforms, Wrike appeared in three of the five answers and Adobe Workfront in two. Adobe Workfront and Wrike were each mentioned first in two of the four answers.

Among marketing resource management platforms worldwide in September 2026

Who do people search for more?

Wrike, about 2 searches for every 1 for Adobe Workfront

Wrike 76.7K searchesAdobe Workfront 32.1K searches

Who does AI mention more?

Wrike, mentioned in 3 of 5 answers, Adobe Workfront in 2

Wrike in 3 of 5Adobe Workfront in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Adobe Workfront first in 2Wrike first in 2

Follow Adobe Workfront vs Wrike and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top marketing resource management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wrike was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adobe Workfront was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Adobe Workfront and Wrike were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Workfront1st
  2. Screendragon1st
  3. Wrike3rd
  4. Aprimo3rd
  5. Asana5th
  6. IntelligenceBank–
  7. MarcomCentral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Asana4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aprimo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Screendragon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Workfront2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IntelligenceBank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MarcomCentral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing resource management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adobe Workfront or Wrike more popular in search?

This chart shows how often people search Google for Adobe Workfront and Wrike by name. Each line represents a brand's share of searches for all seven marketing resource management platforms we track, month by month, from English-language searches worldwide.

Adobe Workfront and Wrike among marketing resource management platforms worldwide, by month

Share of searches by month for Wrike, Adobe Workfront. The figures are in the table below the chart.

View monthly share of searches table
MonthAsanaWrikeAdobe WorkfrontAprimoScreendragonIntelligenceBankMarcomCentral
Oct 202590.4%6.7%2.3%0.39%0.09%0.09%0.02%
Nov 202588.6%8%2.7%0.47%0.11%0.09%0.02%
Dec 202590.4%6.8%2.3%0.39%0.09%0.08%0.02%
Jan 202690.3%6.8%2.3%0.39%0.11%0.06%0.02%
Feb 202688.2%8%2.9%0.57%0.14%0.09%0.03%
Mar 202690.1%6.8%2.5%0.48%0.11%0.07%0.02%
Apr 202688.4%8%2.9%0.47%0.14%0.09%0.03%
May 202690.1%6.7%2.4%0.48%0.11%0.09%0.02%
Jun 202689.7%6.7%2.8%0.59%0.11%0.08%0.03%
Jul 202690.2%6.7%2.4%0.48%0.11%0.08%0.03%
Aug 202691.2%5.6%2.5%0.48%0.11%0.09%0.02%
Sep 202689.8%6.6%2.8%0.58%0.11%0.09%0.02%

How has the Adobe Workfront and Wrike comparison changed over the last 12 months?

3 findings

How did search popularity change for marketing resource management platforms worldwide in September 2026?

2 changes

  1. In September 2026, Wrike gained share of searches among marketing resource management platforms worldwide, from 5.6% to 6.6%.

  2. Estimated monthly branded searches for Adobe Workfront worldwide fell 18.4% over 12 measured months, from 39.3K to 32.1K in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Adobe Workfront’s and Wrike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Workfront

3 branded search terms

  • adobe workfront
  • workfront
  • workfront marketing

Wrike

5 branded search terms

  • Wrike
  • wrike app
  • wrike project management
  • wrike software
  • wrikewrike

How the Brand Demand Index is measured

Other head-to-heads among marketing resource management platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free