How popular isWrike?
In September 2026, people searched for Wrike by name about 76,700 times worldwide, a 32.7% decrease from the previous year. These searches made up 6.6% of all global marketing resource management platform searches, placing Wrike second out of seven platforms. When we asked both ChatGPT and Google AI Overviews about marketing resource management platforms, Wrike appeared in three of the five answers and was the joint third most recommended of the seven.
Wrike is the second most searched of 7 competitors and the joint third most recommended in AI answers.
AsanaShare of searches 89.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
WrikeShare of searches 6.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Adobe WorkfrontShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
AprimoShare of searches 0.58%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ScreendragonShare of searches 0.11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top marketing resource management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wrike was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Wrike is the joint third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Asana4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Aprimo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Screendragon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adobe Workfront2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IntelligenceBank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MarcomCentral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about marketing resource management platforms
5 answers
Asked ChatGPT
“Which marketing resource management platform should I use?”
Asked ChatGPT
“What are the best marketing resource management platforms?”
Asked ChatGPT
“What's the best marketing resource management platform for marketing work planning?”
Searched Google, AI Overview
“marketing work management”
Searched Google, AI Overview
“marketing planning tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which marketing resource management platforms compete with Wrike?
Share of searches by month for Asana, Wrike, Adobe Workfront. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asana | Wrike | Adobe Workfront | Aprimo | Screendragon | IntelligenceBank | MarcomCentral |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 6.7% | 2.3% | 0.39% | 0.09% | 0.09% | 0.02% |
| Nov 2025 | 88.6% | 8% | 2.7% | 0.47% | 0.11% | 0.09% | 0.02% |
| Dec 2025 | 90.4% | 6.8% | 2.3% | 0.39% | 0.09% | 0.08% | 0.02% |
| Jan 2026 | 90.3% | 6.8% | 2.3% | 0.39% | 0.11% | 0.06% | 0.02% |
| Feb 2026 | 88.2% | 8% | 2.9% | 0.57% | 0.14% | 0.09% | 0.03% |
| Mar 2026 | 90.1% | 6.8% | 2.5% | 0.48% | 0.11% | 0.07% | 0.02% |
| Apr 2026 | 88.4% | 8% | 2.9% | 0.47% | 0.14% | 0.09% | 0.03% |
| May 2026 | 90.1% | 6.7% | 2.4% | 0.48% | 0.11% | 0.09% | 0.02% |
| Jun 2026 | 89.7% | 6.7% | 2.8% | 0.59% | 0.11% | 0.08% | 0.03% |
| Jul 2026 | 90.2% | 6.7% | 2.4% | 0.48% | 0.11% | 0.08% | 0.03% |
| Aug 2026 | 91.2% | 5.6% | 2.5% | 0.48% | 0.11% | 0.09% | 0.02% |
| Sep 2026 | 89.8% | 6.6% | 2.8% | 0.58% | 0.11% | 0.09% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.8% | 1M | +0.48% | -1.5 points | |
| 2, held 2nd | 6.6% | 76.7K | +21.6% | +1.1 points | |
| 3, held 3rd | 2.8% | 32.1K | +14.6% | +0.3 points | |
| 4, held 4th | 0.58% | 6.7K | +21.7% | +0.1 points | |
| 5, held 5th | 0.11% | 1.3K | 0% | 0 points | |
| 6, held 6th | 0.09% | 1K | 0% | 0 points | |
| 7, held 7th | 0.02% | 260 | 0% | 0 points |
1.
Asana89.8%
Held 1st. 1M estimated branded searches, +0.48% vs prior month. Share -1.5 points.
2.
Wrike6.6%
Held 2nd. 76.7K estimated branded searches, +21.6% vs prior month. Share +1.1 points.
2.8%
Held 3rd. 32.1K estimated branded searches, +14.6% vs prior month. Share +0.3 points.
4.
Aprimo0.58%
Held 4th. 6.7K estimated branded searches, +21.7% vs prior month. Share +0.1 points.
0.11%
Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.
0.09%
Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
0.02%
Held 7th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Wrike and its closest rivals
Every comparison with Wrike
16 comparisons
- Asana vs Wrike
- Basecamp vs Wrike
- ClickUp vs Wrike
- Jira vs Wrike
- monday.com vs Wrike
- Notion vs Wrike
- Smartsheet vs Wrike
- Trello vs Wrike
- Linear vs Wrike
- Adobe Workfront vs Wrike
- monday work management vs Wrike
- Teamwork.com vs Wrike
- Aprimo vs Wrike
- Screendragon vs Wrike
- IntelligenceBank vs Wrike
- MarcomCentral vs Wrike
How has branded search demand for Wrike changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wrike worldwide fell from 114K to 76.7K.
- Across the 12 months ending September 2026, Wrike’s share of searches among marketing resource management platforms worldwide peaked at 8% in February 2026 and was lowest at 5.6% in August 2026.
How did search popularity change for marketing resource management platforms worldwide in September 2026?
6 changes
In September 2026, Wrike gained share of searches among marketing resource management platforms worldwide, from 5.6% to 6.6%.
In September 2026, Asana lost share of searches among marketing resource management platforms worldwide, from 91.2% to 89.8%.
Estimated monthly branded searches for IntelligenceBank worldwide fell 37.9% over 12 measured months, from 1.6K to 1K in September 2026.
Estimated monthly branded searches for MarcomCentral worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
Estimated monthly branded searches for Screendragon worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Adobe Workfront worldwide fell 18.4% over 12 measured months, from 39.3K to 32.1K in September 2026.
How are Wrike’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Wrike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- Wrike
- wrike app
- wrike project management
- wrike software
- wrikewrike
Do you work for Wrike? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Wrike compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Project management software | 9th of 12 | 0.88% | Show ranking |
| Marketing resource management platforms | 2nd of 7 | 6.6% | Shown above |
Is Wrike your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.