Asana vs Wrike:Which is searched more?
In September 2026, Asana had more branded searches than Wrike among marketing resource management platforms worldwide. Asana had about 1 million branded searches, while Wrike had 76,700. Asana made up 89.8% of all marketing resource management platform searches we track, and Wrike accounted for 6.6%. These are worldwide searches for English-language branded terms.
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Is Asana or Wrike more popular in search?
Compare services and tools used to organize marketing work, assets, approvals, and resources. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Asana, Wrike. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asana | Wrike | Adobe Workfront | Aprimo | Screendragon | IntelligenceBank | MarcomCentral |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 6.7% | 2.3% | 0.39% | 0.09% | 0.09% | 0.02% |
| Nov 2025 | 88.6% | 8% | 2.7% | 0.47% | 0.11% | 0.09% | 0.02% |
| Dec 2025 | 90.4% | 6.8% | 2.3% | 0.39% | 0.09% | 0.08% | 0.02% |
| Jan 2026 | 90.3% | 6.8% | 2.3% | 0.39% | 0.11% | 0.06% | 0.02% |
| Feb 2026 | 88.2% | 8% | 2.9% | 0.57% | 0.14% | 0.09% | 0.03% |
| Mar 2026 | 90.1% | 6.8% | 2.5% | 0.48% | 0.11% | 0.07% | 0.02% |
| Apr 2026 | 88.4% | 8% | 2.9% | 0.47% | 0.14% | 0.09% | 0.03% |
| May 2026 | 90.1% | 6.7% | 2.4% | 0.48% | 0.11% | 0.09% | 0.02% |
| Jun 2026 | 89.7% | 6.7% | 2.8% | 0.59% | 0.11% | 0.08% | 0.03% |
| Jul 2026 | 90.2% | 6.7% | 2.4% | 0.48% | 0.11% | 0.08% | 0.03% |
| Aug 2026 | 91.2% | 5.6% | 2.5% | 0.48% | 0.11% | 0.09% | 0.02% |
| Sep 2026 | 89.8% | 6.6% | 2.8% | 0.58% | 0.11% | 0.09% | 0.02% |
How has the Asana and Wrike comparison changed over the last 12 months?
3 findings
- Asana was ahead of Wrike in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asana’s share of searches among marketing resource management platforms worldwide moved from 90.4% to 89.8%, and its estimated monthly branded searches moved from 1.5M to 1M.
- Across the 12 months ending September 2026, Wrike’s share of searches among marketing resource management platforms worldwide moved from 6.7% to 6.6%, and its estimated monthly branded searches moved from 114K to 76.7K.
How did search popularity change for marketing resource management platforms worldwide in September 2026?
2 changes
In September 2026, Wrike gained share of searches among marketing resource management platforms worldwide, from 5.6% to 6.6%.
In September 2026, Asana lost share of searches among marketing resource management platforms worldwide, from 91.2% to 89.8%.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Asana’s and Wrike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among marketing resource management platforms
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