Brandwave

How popular isAsana?

In September 2026, people searched for Asana by name about 1.1 million times worldwide, a 30.4% decrease from the previous year. These searches made up 89.8% of all global marketing resource management platform searches, placing Asana first out of seven platforms. When we asked both ChatGPT and Google AI Overviews about marketing resource management platforms, Asana appeared in four of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Asana is the most searched of 7 competitors and the fifth most recommended in AI answers.

  1. AsanaShare of searches 89.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. WrikeShare of searches 6.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Adobe WorkfrontShare of searches 2.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  4. AprimoShare of searches 0.58%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ScreendragonShare of searches 0.11%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top marketing resource management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Asana was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Asana is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adobe Workfront1st
  2. Screendragon1st
  3. Wrike3rd
  4. Aprimo3rd
  5. Asana5th
  6. IntelligenceBank–
  7. MarcomCentral–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Asana4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wrike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aprimo3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Screendragon3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adobe Workfront2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • IntelligenceBank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MarcomCentral0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about marketing resource management platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which marketing resource management platforms compete with Asana?

Asana against marketing resource management platforms worldwide, by month

Share of searches by month for Asana, Wrike, Adobe Workfront. The figures are in the table below the chart.

View monthly share of searches table
MonthAsanaWrikeAdobe WorkfrontAprimoScreendragonIntelligenceBankMarcomCentral
Oct 202590.4%6.7%2.3%0.39%0.09%0.09%0.02%
Nov 202588.6%8%2.7%0.47%0.11%0.09%0.02%
Dec 202590.4%6.8%2.3%0.39%0.09%0.08%0.02%
Jan 202690.3%6.8%2.3%0.39%0.11%0.06%0.02%
Feb 202688.2%8%2.9%0.57%0.14%0.09%0.03%
Mar 202690.1%6.8%2.5%0.48%0.11%0.07%0.02%
Apr 202688.4%8%2.9%0.47%0.14%0.09%0.03%
May 202690.1%6.7%2.4%0.48%0.11%0.09%0.02%
Jun 202689.7%6.7%2.8%0.59%0.11%0.08%0.03%
Jul 202690.2%6.7%2.4%0.48%0.11%0.08%0.03%
Aug 202691.2%5.6%2.5%0.48%0.11%0.09%0.02%
Sep 202689.8%6.6%2.8%0.58%0.11%0.09%0.02%

  1. 1.Asana

    89.8%

    Held 1st. 1M estimated branded searches, +0.48% vs prior month. Share -1.5 points.

  2. 2.Wrike

    6.6%

    Held 2nd. 76.7K estimated branded searches, +21.6% vs prior month. Share +1.1 points.

  3. 3.Adobe Workfront

    2.8%

    Held 3rd. 32.1K estimated branded searches, +14.6% vs prior month. Share +0.3 points.

  4. 4.Aprimo

    0.58%

    Held 4th. 6.7K estimated branded searches, +21.7% vs prior month. Share +0.1 points.

  5. 5.Screendragon

    0.11%

    Held 5th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.IntelligenceBank

    0.09%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.MarcomCentral

    0.02%

    Held 7th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Asana and its closest rivals

Every comparison with Asana

37 comparisons

How has branded search demand for Asana changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Asana worldwide fell from 1.6M to 1.1M.
  • Across the 12 months ending September 2026, Asana’s share of searches among marketing resource management platforms worldwide decreased from 90.4% to 89.8%.
  • Across the 12 months ending September 2026, Asana’s share of searches among marketing resource management platforms worldwide peaked at 91.2% in August 2026 and was lowest at 88.2% in February 2026.

How did search popularity change for marketing resource management platforms worldwide in September 2026?

6 changes

  1. In September 2026, Wrike gained share of searches among marketing resource management platforms worldwide, from 5.6% to 6.6%.

  2. In September 2026, Asana lost share of searches among marketing resource management platforms worldwide, from 91.2% to 89.8%.

  3. Estimated monthly branded searches for IntelligenceBank worldwide fell 37.9% over 12 measured months, from 1.6K to 1K in September 2026.

  4. Estimated monthly branded searches for MarcomCentral worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

  5. Estimated monthly branded searches for Screendragon worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  6. Estimated monthly branded searches for Adobe Workfront worldwide fell 18.4% over 12 measured months, from 39.3K to 32.1K in September 2026.

How are Asana’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Asana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana project management
  • asana software
  • asana task management
  • asana tasks
  • asana templates
  • asana work management

Do you work for Asana? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Asana compete?

Asana is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Team collaboration platforms7th of 106.1%Show ranking
Project management software4th of 1212.5%Show ranking
Team productivity platforms3rd of 914.4%Show ranking
Issue tracking software4th of 715.3%Show ranking
Task management apps2nd of 825.1%Show ranking
Campaign management platforms3rd of 824.9%Show ranking
Marketing resource management platforms1st of 789.8%Shown above
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Is Asana your brand?

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