Brandwave

How popular isAsana in search?

In September 2026, there were an estimated 1.1M branded searches for Asana worldwide which is down 30.4% over the last 12 months. Asana holds 16.1% estimated Share of Search among project management software worldwide and is ranked 3rd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Trello37.6%
  2. ClickUp22.3%
  3. Asana16.1%
  4. Smartsheet10%
  5. Basecamp8.2%
  6. monday.com2.9%
  7. Notion1.6%
  8. Wrike1.1%
  9. Teamwork.com0.15%
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Which project management software compete with Asana?

Asana against project management software worldwide, by month

Share of Search by month for Trello, ClickUp, Asana, Smartsheet, Basecamp, monday.com. The figures are in the table below the chart.

View monthly share of search table
MonthTrelloClickUpAsanaSmartsheetBasecampmonday.comNotionWrikeTeamwork.com
Oct 202537.5%20.4%20.9%9.2%5%4%1.5%1.5%0.13%
Nov 202542.3%22.9%15.9%6.9%4.6%4.5%1.4%1.4%0.15%
Dec 202540.1%21.6%18.2%8.1%5.3%3.5%1.6%1.3%0.14%
Jan 202636.3%23.9%20%8.8%4.8%2.6%2.1%1.5%0.13%
Feb 202635.8%28.7%16.3%8.7%4.7%2.5%1.7%1.5%0.12%
Mar 202638.9%25.4%17.4%7.8%4.2%3.4%1.5%1.3%0.14%
Apr 202635.7%28.3%16.5%7%4.7%4.6%1.7%1.4%0.12%
May 202638.2%24.4%17.1%7.4%5%4.8%1.8%1.2%0.13%
Jun 202637.9%24.2%17.1%7.3%6%4.8%1.4%1.2%0.13%
Jul 202634.3%26.4%19.1%8%5.3%3.5%1.9%1.3%0.11%
Aug 202634.4%26.3%18.2%8%6.5%3.5%1.9%1.1%0.11%
Sep 202637.6%22.3%16.1%10%8.2%2.9%1.6%1.1%0.15%

  1. 1.Trello

    37.6%

    Held 1st. 2.6M estimated branded searches, +28.9% vs prior month. Share +3.2 points.

  2. 2.ClickUp

    22.3%

    Held 2nd. 1.5M estimated branded searches, +0.04% vs prior month. Share -4 points.

  3. 3.Asana

    16.1%

    Held 3rd. 1.1M estimated branded searches, +4% vs prior month. Share -2.2 points.

  4. 4.Smartsheet

    10%

    Held 4th. 683K estimated branded searches, +48.4% vs prior month. Share +2.1 points.

  5. 5.Basecamp

    8.2%

    Held 5th. 558K estimated branded searches, +48.2% vs prior month. Share +1.7 points.

  6. 6.monday.com

    2.9%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Notion

    1.6%

    Held 7th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  8. 8.Wrike

    1.1%

    Held 8th. 76.7K estimated branded searches, +21.6% vs prior month. Share 0 points.

  9. 9.Teamwork.com

    0.15%

    Held 9th. 9.9K estimated branded searches, +50% vs prior month. Share 0 points.

Compare search popularity between Asana and its closest rivals

Every comparison with Asana

How has branded search demand for Asana changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Asana worldwide fell from 1.6M to 1.1M.
  • Across the 12 months ending September 2026, Asana’s estimated Share of Search among project management software worldwide decreased from 20.9% to 16.1%.
  • Across the 12 months ending September 2026, Asana’s estimated Share of Search among project management software worldwide peaked at 20.9% in October 2025 and was lowest at 15.9% in November 2025.
  • Across the 12 months ending September 2026, Asana fell from 2nd to 3rd among project management software worldwide.

How did search popularity change for project management software worldwide in September 2026?

  1. In September 2026, Trello gained estimated Share of Search among project management software worldwide, from 34.4% to 37.6%.

  2. In September 2026, Smartsheet gained estimated Share of Search among project management software worldwide, from 8% to 10%.

  3. In September 2026, Basecamp gained estimated Share of Search among project management software worldwide, from 6.5% to 8.2%.

  4. In September 2026, ClickUp lost estimated Share of Search among project management software worldwide, from 26.3% to 22.3%.

  5. In September 2026, Asana lost estimated Share of Search among project management software worldwide, from 18.2% to 16.1%.

  6. In September 2026, monday.com lost estimated Share of Search among project management software worldwide, from 3.5% to 2.9%.

Where does Asana compete?

Asana is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Collaboration platforms4th of 69.3%Show ranking
Team collaboration platforms3rd of 511.1%Show ranking
Issue tracking software4th of 615.4%Show ranking
Project management software3rd of 916.1%Shown above
Project management tools3rd of 816.7%Show ranking
Task management apps2nd of 527.3%Show ranking

How is Asana measured?

Brandwave collects information about searches that people make online using Asana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana project management
  • asana software
  • asana task management
  • asana tasks
  • asana templates
  • asana work management

Do you work for Asana? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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