Brandwave

Asana vs Coda:Which is more popular?

In September 2026, Asana had more branded searches than Coda among team productivity platforms worldwide. Asana had about 1 million branded searches, while Coda had 452,000. Asana made up 14.4% of all team productivity platform searches we track, and Coda accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about team productivity platforms, Asana appeared in all five answers and Coda in none.

Among team productivity platforms worldwide in September 2026

Who do people search for more?

Asana, about 2 searches for every 1 for Coda

Asana 1M searchesCoda 452K searches

Who does AI mention more?

Asana, mentioned in every answer we collected

Asana in 5 of 5Coda in 0 of 5

Who does AI recommend more?

Asana, the only one of the two named

Asana first in 5Coda never named

Follow Asana vs Coda and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top team productivity platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Asana appeared in all five answers. Coda did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. ClickUp2nd
  3. monday work management3rd
  4. Trello4th
  5. Notion5th
  6. Microsoft Planner6th
  7. Smartsheet–
  8. Airtable–
  9. Coda–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asana5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trello4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Planner3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartsheet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airtable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coda0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team productivity platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Asana or Coda more popular in search?

This chart shows how often people search Google for Asana and Coda by name. Each line represents a brand's share of searches for all nine team productivity platforms we track, month by month, from English-language searches worldwide.

Asana and Coda among team productivity platforms worldwide, by month

Share of searches by month for Asana, Coda. The figures are in the table below the chart.

View monthly share of searches table
MonthTrelloClickUpAsanaSmartsheetAirtableCodaMicrosoft PlannerNotionmonday work management
Oct 202535%19%19.2%8.5%8.4%5.6%2.5%1.4%0.38%
Nov 202539.6%21.4%14.6%6.5%7.7%6.4%2.3%1.3%0.35%
Dec 202537.7%20.3%16.8%7.6%7.4%6.1%2.2%1.5%0.38%
Jan 202632.3%21.2%17.4%7.8%9.3%6.3%3.4%1.9%0.41%
Feb 202632.1%25.6%14.3%7.7%9.3%6.3%2.8%1.5%0.4%
Mar 202635%22.8%15.5%7%8.3%6.8%3%1.4%0.33%
Apr 202633.3%26.4%14.8%6.6%7.8%6.5%2.9%1.6%0.34%
May 202636.1%23%15.6%7%8.3%5.6%2.5%1.7%0.29%
Jun 202635.6%22.6%15.3%6.8%10%5.5%2.5%1.3%0.29%
Jul 202631.9%24.5%16.6%7.4%8.9%6%2.7%1.8%0.29%
Aug 202631%23.7%16.1%7.1%10.5%7.1%2.6%1.7%0.26%
Sep 202635.5%21.1%14.4%9.4%9.3%6.3%2.3%1.5%0.23%

How has the Asana and Coda comparison changed over the last 12 months?

3 findings
  • Asana was ahead of Coda in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Asana’s share of searches among team productivity platforms worldwide moved from 19.2% to 14.4%, and its estimated monthly branded searches moved from 1.5M to 1M.
  • Across the 12 months ending September 2026, Coda’s share of searches among team productivity platforms worldwide moved from 5.6% to 6.3%, and its estimated monthly branded searches moved from 454K to 452K.

How did search popularity change for team productivity platforms worldwide in September 2026?

2 changes
  1. In September 2026, Asana lost share of searches among team productivity platforms worldwide, from 16.1% to 14.4%.

  2. In September 2026, Coda lost share of searches among team productivity platforms worldwide, from 7.1% to 6.3%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Asana’s and Coda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Asana

10 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana software
  • asana templates

Coda

2 branded search terms

  • coda
  • coda io

How the Brand Demand Index is measured

Other head-to-heads among team productivity platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.