How popular isAsana in search?
In August 2026, there were an estimated 1.1M branded searches for Asana worldwide which is down 33.8% over the last 11 months. Asana holds 21.6% estimated Share of Search among issue tracking software worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Trello40.3%
ClickUp30.7%
Asana21.6%
monday work management5.4%Linear1.2%
- Jira0.8%
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Which issue tracking software compete with Asana?
Share of Search by month for Trello, ClickUp, Asana, monday work management. The figures are in the table below the chart.
View monthly share of search table
| Month | Trello | ClickUp | Asana | monday work management | Linear | Jira |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.7% | 24.1% | 25.2% | 5.6% | 0.72% | 0.75% |
| Nov 2025 | 47.8% | 26% | 18.8% | 5.9% | 0.66% | 0.82% |
| Dec 2025 | 46.7% | 25.1% | 21.7% | 4.9% | 0.79% | 0.79% |
| Jan 2026 | 42.1% | 28.1% | 23.9% | 4.1% | 0.97% | 0.87% |
| Feb 2026 | 41.2% | 33.2% | 19.6% | 4% | 1.1% | 0.86% |
| Mar 2026 | 43.9% | 29.1% | 20.3% | 4.8% | 1.3% | 0.75% |
| Apr 2026 | 40.4% | 32.2% | 19.1% | 6.3% | 1.2% | 0.83% |
| May 2026 | 43.2% | 27.9% | 20.5% | 6.2% | 1.3% | 0.87% |
| Jun 2026 | 43.4% | 27.8% | 20.6% | 6.2% | 1.3% | 0.72% |
| Jul 2026 | 39.2% | 30.6% | 23.1% | 5% | 1.3% | 0.78% |
| Aug 2026 | 40.3% | 30.7% | 21.6% | 5.4% | 1.2% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.3% | 2M | +0.36% | +1.1 points | |
| 2, held 2nd | 30.7% | 1.6M | -1.9% | +0.1 points | |
| 3, held 3rd | 21.6% | 1.1M | -8.5% | -1.5 points | |
| 4, held 4th | 5.4% | 274K | +4.4% | +0.3 points | |
| 5, held 5th | 1.2% | 62.4K | -6.8% | -0.1 points | |
| 6, held 6th | 0.8% | 40.5K | 0% | 0 points |
1.
40.3%
Held 1st. 2M estimated branded searches, +0.36% vs prior month. Share +1.1 points.
2.
ClickUp30.7%
Held 2nd. 1.6M estimated branded searches, -1.9% vs prior month. Share +0.1 points.
3.
Asana21.6%
Held 3rd. 1.1M estimated branded searches, -8.5% vs prior month. Share -1.5 points.
5.4%
Held 4th. 274K estimated branded searches, +4.4% vs prior month. Share +0.3 points.
5.
1.2%
Held 5th. 62.4K estimated branded searches, -6.8% vs prior month. Share -0.1 points.
6.Jira
0.8%
Held 6th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Asana and its closest rivals
How has branded search demand for Asana changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Asana worldwide fell from 1.7M to 1.1M.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among issue tracking software worldwide decreased from 25.2% to 21.6%.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among issue tracking software worldwide peaked at 25.2% in October 2025 and was lowest at 18.8% in November 2025.
- Across the 11 months ending August 2026, Asana fell from 2nd to 3rd among issue tracking software worldwide.
How did search popularity change for issue tracking software worldwide in August 2026?
5 changes
In August 2026, Trello gained estimated Share of Search among issue tracking software worldwide, from 39.2% to 40.3%.
In August 2026, Asana lost estimated Share of Search among issue tracking software worldwide, from 23.1% to 21.6%.
Estimated monthly branded searches for Linear worldwide rose 32% over 11 measured months, from 47.3K to 62.4K in August 2026.
Estimated monthly branded searches for monday work management worldwide fell 25.6% over 11 measured months, from 368K to 274K in August 2026.
Estimated monthly branded searches for Jira worldwide fell 18.2% over 11 measured months, from 49.5K to 40.5K in August 2026.
Where does Asana compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Collaboration platforms | 4th of 6 | 10.3% | Show ranking |
| Team collaboration platforms | 3rd of 5 | 12.3% | Show ranking |
| Project management tools | 3rd of 8 | 18.4% | Show ranking |
| Issue tracking software | 3rd of 6 | 21.6% | Shown above |
| Task management apps | 2nd of 5 | 34.9% | Show ranking |
How is Asana measured?
Brandwave collects information about searches that people make online using Asana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
26 branded search terms
- Asana
- asana ai
- asana app
- asana app download
- asana application
- asana co
- asana com
- asana company
- asana cost
- asana crm
- asana desktop app
- asana download
- asana for mac
- asana free
- asana price
- asana pricing
- asana project management
- asana project management software
- asana project management tool
- asana software
- asana task management
- asana tasks
- asana templates
- asana work management
- asana.com
- what is asana
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