Asana vs MarcomCentral:Which is searched more?
In September 2026, Asana had more branded searches than MarcomCentral among marketing resource management platforms worldwide. Asana had about 1 million branded searches, while MarcomCentral had 260. Asana made up 89.8% of all marketing resource management platform searches we track, and MarcomCentral accounted for 0.02%. These are worldwide searches for English-language branded terms.
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Is Asana or MarcomCentral more popular in search?
Compare services and tools used to organize marketing work, assets, approvals, and resources. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Asana, MarcomCentral. The figures are in the table below the chart.
View monthly share of searches table
| Month | Asana | Wrike | Adobe Workfront | Aprimo | Screendragon | IntelligenceBank | MarcomCentral |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.4% | 6.7% | 2.3% | 0.39% | 0.09% | 0.09% | 0.02% |
| Nov 2025 | 88.6% | 8% | 2.7% | 0.47% | 0.11% | 0.09% | 0.02% |
| Dec 2025 | 90.4% | 6.8% | 2.3% | 0.39% | 0.09% | 0.08% | 0.02% |
| Jan 2026 | 90.3% | 6.8% | 2.3% | 0.39% | 0.11% | 0.06% | 0.02% |
| Feb 2026 | 88.2% | 8% | 2.9% | 0.57% | 0.14% | 0.09% | 0.03% |
| Mar 2026 | 90.1% | 6.8% | 2.5% | 0.48% | 0.11% | 0.07% | 0.02% |
| Apr 2026 | 88.4% | 8% | 2.9% | 0.47% | 0.14% | 0.09% | 0.03% |
| May 2026 | 90.1% | 6.7% | 2.4% | 0.48% | 0.11% | 0.09% | 0.02% |
| Jun 2026 | 89.7% | 6.7% | 2.8% | 0.59% | 0.11% | 0.08% | 0.03% |
| Jul 2026 | 90.2% | 6.7% | 2.4% | 0.48% | 0.11% | 0.08% | 0.03% |
| Aug 2026 | 91.2% | 5.6% | 2.5% | 0.48% | 0.11% | 0.09% | 0.02% |
| Sep 2026 | 89.8% | 6.6% | 2.8% | 0.58% | 0.11% | 0.09% | 0.02% |
How has the Asana and MarcomCentral comparison changed over the last 12 months?
3 findings
- Asana was ahead of MarcomCentral in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Asana’s share of searches among marketing resource management platforms worldwide moved from 90.4% to 89.8%, and its estimated monthly branded searches moved from 1.5M to 1M.
- Across the 12 months ending September 2026, MarcomCentral’s share of searches among marketing resource management platforms worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for marketing resource management platforms worldwide in September 2026?
2 changes
In September 2026, Asana lost share of searches among marketing resource management platforms worldwide, from 91.2% to 89.8%.
Estimated monthly branded searches for MarcomCentral worldwide fell 18.8% over 12 measured months, from 320 to 260 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Asana’s and MarcomCentral’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asana
10 branded search terms
- Asana
- asana ai
- asana app
- asana application
- asana co
- asana company
- asana crm
- asana desktop app
- asana software
- asana templates
MarcomCentral
1 branded search term
- marcom central
Other head-to-heads among marketing resource management platforms
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