Brandwave

Apple Reminders vs Asana:Which is more popular?

In September 2026, Asana had more branded searches than Apple Reminders among task management apps worldwide. Asana had about 1.1 million branded searches, while Apple Reminders had 14,800. Asana made up 25.1% of all task management app searches we track, and Apple Reminders accounted for 0.34%. When we asked ChatGPT and Google AI Overviews about task management apps, Apple Reminders appeared in two of the five answers and Asana in one. Apple Reminders was mentioned before Asana in two out of three answers that named either.

Among task management apps worldwide in September 2026

Who do people search for more?

Asana, about 74 searches for every 1 for Apple Reminders

Asana 1.1M searchesApple Reminders 14.8K searches

Who does AI mention more?

Apple Reminders, mentioned in 2 of 5 answers, Asana in 1

Apple Reminders in 2 of 5Asana in 1 of 5

Who does AI recommend more?

Apple Reminders, named ahead of Asana in 2 of 3 answers

Apple Reminders first in 2Asana first in 1

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Top task management apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Apple Reminders was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Asana was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Apple Reminders was listed before Asana in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Things4th
  5. Apple Reminders5th
  6. Asana6th
  7. Notion7th
  8. ClickUp8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apple Reminders2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asana1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about task management apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Apple Reminders or Asana more popular in search?

This chart shows how often people search Google for Apple Reminders and Asana by name. Each line represents a brand's share of searches for all eight task management apps we track, month by month, from English-language searches worldwide.

Apple Reminders and Asana among task management apps worldwide, by month

Share of searches by month for Asana, Apple Reminders. The figures are in the table below the chart.

View monthly share of searches table
MonthClickUpAsanaTodoistThingsNotionTickTickMicrosoft To DoApple Reminders
Oct 202533%33.9%7.9%12.4%5.3%3.6%3.6%0.32%
Nov 202538.4%26.7%7.6%14.4%5%4.1%3.4%0.3%
Dec 202533.8%28.5%8.2%15.5%5.5%4.5%3.7%0.33%
Jan 202634.9%29.2%8.4%13.1%5.6%4.6%3.8%0.41%
Feb 202643%24.5%7%13.2%5.7%3.1%3.1%0.28%
Mar 202639.8%27.3%8.1%12.3%6.4%2.9%2.9%0.26%
Apr 202642.7%24.9%5.9%13.1%6.9%3.1%3.1%0.28%
May 202638.4%27%8.3%14.3%6.2%2.8%2.8%0.25%
Jun 202637.7%26.6%8.4%14.2%6.1%3.3%3.3%0.3%
Jul 202638.9%28.1%7%14.5%5.1%3.4%2.8%0.25%
Aug 202638.3%26.5%8.4%14.5%5.1%4.2%2.8%0.25%
Sep 202634.8%25.1%14.3%13.2%4.6%4.6%3.1%0.34%

How has the Apple Reminders and Asana comparison changed over the last 12 months?

3 findings
  • Asana was ahead of Apple Reminders in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple Reminders’ share of searches among task management apps worldwide moved from 0.32% to 0.34%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Asana’s share of searches among task management apps worldwide moved from 33.9% to 25.1%, and its estimated monthly branded searches moved from 1.6M to 1.1M.

How did search popularity change for task management apps worldwide in September 2026?

1 change
  1. In September 2026, Asana lost share of searches among task management apps worldwide, from 26.5% to 25.1%.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Apple Reminders’ and Asana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Reminders

1 branded search term

  • apple reminders

Asana

14 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana application
  • asana co
  • asana company
  • asana crm
  • asana desktop app
  • asana project management
  • asana software
  • asana task management
  • asana tasks
  • asana templates
  • asana work management

How the Brand Demand Index is measured

Other head-to-heads among task management apps

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