Brandwave

How popular isAsana in search?

In August 2026, there were an estimated 1.1M branded searches for Asana worldwide which is down 33.8% over the last 11 months. Asana holds 34.9% estimated Share of Search among task management apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ClickUp49.5%
  2. Asana34.9%
  3. Todoist9.5%
  4. TickTick5.2%
  5. Things0.86%
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Which task management apps compete with Asana?

Asana against task management apps worldwide, by month

Share of Search by month for ClickUp, Asana, Todoist, TickTick. The figures are in the table below the chart.

View monthly share of search table
MonthClickUpAsanaTodoistTickTickThings
Oct 202541.6%43.7%9.7%4.3%0.71%
Nov 202549.2%35.5%9.4%5.1%0.69%
Dec 202544.6%38.5%10.4%5.7%0.77%
Jan 202644.9%38.3%10.4%5.7%0.76%
Feb 202654.7%32.2%8.6%3.8%0.63%
Mar 202650.7%35.3%9.7%3.5%0.71%
Apr 202655.4%32.9%7.1%3.9%0.64%
May 202649.9%36.6%9.5%3.5%0.57%
Jun 202649.2%36.4%9.4%4.2%0.7%
Jul 202649.8%37.7%7.7%4.2%0.57%
Aug 202649.5%34.9%9.5%5.2%0.86%
Sep 2026—————

  1. 1.ClickUp

    49.5%

    Held 1st. 1.6M estimated branded searches, -1.9% vs prior month. Share -0.3 points.

  2. 2.Asana

    34.9%

    Held 2nd. 1.1M estimated branded searches, -8.5% vs prior month. Share -2.8 points.

  3. 3.Todoist

    9.5%

    Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  4. 4.TickTick

    5.2%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1 points.

  5. 5.Things

    0.86%

    Held 5th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.3 points.

Compare search popularity between Asana and its closest rivals

How has branded search demand for Asana changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Asana worldwide fell from 1.7M to 1.1M.
  • Across the 11 months ending August 2026, Asana’s estimated Share of Search among task management apps worldwide decreased from 43.7% to 34.9%.
  • Across the 11 months ending August 2026, Asana’s estimated Share of Search among task management apps worldwide peaked at 43.7% in October 2025 and was lowest at 32.2% in February 2026.
  • Across the 11 months ending August 2026, Asana fell from 1st to 2nd among task management apps worldwide.

How did search popularity change for task management apps worldwide in August 2026?

  1. In August 2026, Todoist gained estimated Share of Search among task management apps worldwide, from 7.7% to 9.5%.

  2. In August 2026, TickTick gained estimated Share of Search among task management apps worldwide, from 4.2% to 5.2%.

  3. In August 2026, Asana lost estimated Share of Search among task management apps worldwide, from 37.7% to 34.9%.

Where does Asana compete?

Asana is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Collaboration platforms4th of 610.3%Show ranking
Team collaboration platforms3rd of 512.3%Show ranking
Project management tools3rd of 818.4%Show ranking
Issue tracking software3rd of 621.6%Show ranking
Task management apps2nd of 534.9%Shown above

How is Asana measured?

Brandwave collects information about searches that people make online using Asana’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • Asana
  • asana ai
  • asana app
  • asana app download
  • asana application
  • asana co
  • asana com
  • asana company
  • asana cost
  • asana crm
  • asana desktop app
  • asana download
  • asana for mac
  • asana free
  • asana price
  • asana pricing
  • asana project management
  • asana project management software
  • asana project management tool
  • asana software
  • asana task management
  • asana tasks
  • asana templates
  • asana work management
  • asana.com
  • what is asana

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How the Brand Demand Index is measured

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