Asana vs Wrike:Which is more popular by branded search?
In August 2026, Asana had more branded searches than Wrike among project management tools worldwide. Asana was estimated to have 1.1M branded searches compared to Wrike’s 66.5K, and held an 18.4% Share of Search versus Wrike’s 1.1%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow Asana vs Wrike and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Asana or Wrike?
Compare project and work management software for planning, tracking, and collaborating on team work, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Asana, Wrike. The figures are in the table below the chart.
View monthly share of search table
| Month | Trello | ClickUp | Asana | Smartsheet | Basecamp | monday work management | Wrike | Linear |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 20.5% | 21.4% | 9.1% | 4.9% | 4.7% | 1.5% | 0.61% |
| Nov 2025 | 42% | 22.9% | 16.5% | 6.9% | 4.5% | 5.2% | 1.4% | 0.58% |
| Dec 2025 | 40.2% | 21.6% | 18.7% | 8.1% | 5.2% | 4.2% | 1.4% | 0.68% |
| Jan 2026 | 36.1% | 24.1% | 20.5% | 8.7% | 4.7% | 3.5% | 1.5% | 0.83% |
| Feb 2026 | 35.5% | 28.6% | 16.8% | 8.6% | 4.6% | 3.5% | 1.5% | 0.9% |
| Mar 2026 | 38.4% | 25.4% | 17.7% | 7.7% | 4.1% | 4.2% | 1.4% | 1.1% |
| Apr 2026 | 35.4% | 28.2% | 16.8% | 7.1% | 4.6% | 5.5% | 1.5% | 1.1% |
| May 2026 | 37.7% | 24.3% | 17.9% | 7.4% | 4.8% | 5.4% | 1.3% | 1.2% |
| Jun 2026 | 37.5% | 24% | 17.8% | 7.3% | 5.8% | 5.4% | 1.2% | 1.1% |
| Jul 2026 | 33.8% | 26.4% | 19.9% | 7.9% | 5.2% | 4.3% | 1.3% | 1.1% |
| Aug 2026 | 34.3% | 26.2% | 18.4% | 7.9% | 6.4% | 4.6% | 1.1% | 1% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Asana and Wrike comparison changed over the last 12 months?
3 findings
- Asana was ahead of Wrike in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among project management tools worldwide moved from 21.4% to 18.4%, and its estimated monthly branded searches moved from 1.7M to 1.1M.
- Across the 11 months ending August 2026, Wrike’s estimated Share of Search among project management tools worldwide moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 120K to 66.5K.
How did search popularity change for project management tools worldwide in August 2026?
2 changes
In August 2026, Asana lost estimated Share of Search among project management tools worldwide, from 19.9% to 18.4%.
Estimated monthly branded searches for Wrike worldwide fell 44.4% over 11 measured months, from 120K to 66.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Asana’s and Wrike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asana
26 branded search terms
- Asana
- asana ai
- asana app
- asana app download
- asana application
- asana co
- asana com
- asana company
- asana cost
- asana crm
- asana desktop app
- asana download
- asana for mac
- asana free
- asana price
- asana pricing
- asana project management
- asana project management software
- asana project management tool
- asana software
- asana task management
- asana tasks
- asana templates
- asana work management
- asana.com
- what is asana
Wrike
10 branded search terms
- what is wrike
- Wrike
- wrike app
- wrike com
- wrike cost
- wrike pricing
- wrike project management
- wrike project management software
- wrike software
- wrikewrike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.