Brandwave

ClickUp vs Trello:Which is searched more?

In September 2026, Trello had more branded searches than ClickUp among project management software worldwide. Trello was estimated to have 2.6M branded searches compared to ClickUp’s 1.5M, and held a 35.9% Share of Search versus ClickUp’s 21.3%. These are worldwide searches for English-language branded terms.

Share of Search among project management software worldwide in September 2026Which is more popular in search, ClickUp or Trello?
ClickUp21.3%1.5M searches
vs
Trello35.9%2.6M searches

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Which is more popular in search, ClickUp or Trello?

Compare the project management software people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ClickUp and Trello among project management software worldwide, by month

Share of Search by month for Trello, ClickUp. The figures are in the table below the chart.

View monthly share of search table
MonthTrelloClickUpAsanaSmartsheetBasecampNotionmonday.comWrikeTeamwork.com
Oct 202535.8%19.4%20%8.8%4.8%5.9%3.8%1.4%0.13%
Nov 202540.4%21.9%15.2%6.6%4.4%5.7%4.3%1.3%0.14%
Dec 202538.3%20.7%17.4%7.8%5.1%6.1%3.3%1.3%0.13%
Jan 202634.4%22.6%18.9%8.3%4.6%7.2%2.4%1.4%0.12%
Feb 202634%27.2%15.5%8.3%4.5%6.5%2.4%1.4%0.12%
Mar 202636.8%24.1%16.5%7.4%4%6.7%3.2%1.2%0.13%
Apr 202633.6%26.7%15.6%6.7%4.4%7.2%4.3%1.3%0.12%
May 202636.2%23.1%16.2%7%4.7%6.8%4.6%1.2%0.12%
Jun 202636.1%23%16.2%7%5.7%6.2%4.5%1.2%0.12%
Jul 202632.7%25.2%18.3%7.6%5.1%6.4%3.3%1.3%0.11%
Aug 202632.6%25%17.3%7.6%6.2%6.9%3.3%1%0.11%
Sep 202635.9%21.3%15.4%9.6%7.8%5.9%2.8%1.1%0.14%

How has the ClickUp and Trello comparison changed over the last 12 months?

  • Trello was ahead of ClickUp in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ClickUp’s estimated Share of Search among project management software worldwide moved from 19.4% to 21.3%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Trello’s estimated Share of Search among project management software worldwide moved from 35.8% to 35.9%, and its estimated monthly branded searches moved from 2.8M to 2.6M.

How did search popularity change for project management software worldwide in September 2026?

  1. In September 2026, Trello gained estimated Share of Search among project management software worldwide, from 32.6% to 35.9%.

  2. In September 2026, ClickUp lost estimated Share of Search among project management software worldwide, from 25% to 21.3%.

Other head-to-heads among project management software

How each brand is measured

Brandwave collects information about searches that people make online using ClickUp’s and Trello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ClickUp

11 branded search terms

  • click up
  • ClickUp
  • clickup ai
  • clickup app
  • clickup brain
  • clickup crm
  • clickup desktop app
  • clickup docs
  • clickup project management
  • clickup templates
  • clickupapp

Trello

14 branded search terms

  • atlassian trello
  • Trello
  • trello app
  • trello atlassian
  • trello board
  • trello boards
  • trello desktop
  • trello kanban
  • trello kanban board
  • trello power ups
  • trello project management
  • trello project management software
  • trello templates
  • trelloboard

How the Brand Demand Index is measured

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