Asana vs ClickUp:Which is searched more?
In September 2026, ClickUp had more branded searches than Asana among project management software worldwide. ClickUp was estimated to have 1.5M branded searches compared to Asana’s 1.1M, and held a 21.3% Share of Search versus Asana’s 15.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Asana or ClickUp?
Compare the project management software people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ClickUp, Asana. The figures are in the table below the chart.
View monthly share of search table
| Month | Trello | ClickUp | Asana | Smartsheet | Basecamp | Notion | monday.com | Wrike | Teamwork.com |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.8% | 19.4% | 20% | 8.8% | 4.8% | 5.9% | 3.8% | 1.4% | 0.13% |
| Nov 2025 | 40.4% | 21.9% | 15.2% | 6.6% | 4.4% | 5.7% | 4.3% | 1.3% | 0.14% |
| Dec 2025 | 38.3% | 20.7% | 17.4% | 7.8% | 5.1% | 6.1% | 3.3% | 1.3% | 0.13% |
| Jan 2026 | 34.4% | 22.6% | 18.9% | 8.3% | 4.6% | 7.2% | 2.4% | 1.4% | 0.12% |
| Feb 2026 | 34% | 27.2% | 15.5% | 8.3% | 4.5% | 6.5% | 2.4% | 1.4% | 0.12% |
| Mar 2026 | 36.8% | 24.1% | 16.5% | 7.4% | 4% | 6.7% | 3.2% | 1.2% | 0.13% |
| Apr 2026 | 33.6% | 26.7% | 15.6% | 6.7% | 4.4% | 7.2% | 4.3% | 1.3% | 0.12% |
| May 2026 | 36.2% | 23.1% | 16.2% | 7% | 4.7% | 6.8% | 4.6% | 1.2% | 0.12% |
| Jun 2026 | 36.1% | 23% | 16.2% | 7% | 5.7% | 6.2% | 4.5% | 1.2% | 0.12% |
| Jul 2026 | 32.7% | 25.2% | 18.3% | 7.6% | 5.1% | 6.4% | 3.3% | 1.3% | 0.11% |
| Aug 2026 | 32.6% | 25% | 17.3% | 7.6% | 6.2% | 6.9% | 3.3% | 1% | 0.11% |
| Sep 2026 | 35.9% | 21.3% | 15.4% | 9.6% | 7.8% | 5.9% | 2.8% | 1.1% | 0.14% |
How has the Asana and ClickUp comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: ClickUp took it in November 2025.
- Across the 12 months ending September 2026, Asana’s estimated Share of Search among project management software worldwide moved from 20% to 15.4%, and its estimated monthly branded searches moved from 1.6M to 1.1M.
- Across the 12 months ending September 2026, ClickUp’s estimated Share of Search among project management software worldwide moved from 19.4% to 21.3%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for project management software worldwide in September 2026?
2 changes
In September 2026, ClickUp lost estimated Share of Search among project management software worldwide, from 25% to 21.3%.
In September 2026, Asana lost estimated Share of Search among project management software worldwide, from 17.3% to 15.4%.
Other head-to-heads among project management software
How each brand is measured
Brandwave collects information about searches that people make online using Asana’s and ClickUp’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asana
14 branded search terms
- Asana
- asana ai
- asana app
- asana application
- asana co
- asana company
- asana crm
- asana desktop app
- asana project management
- asana software
- asana task management
- asana tasks
- asana templates
- asana work management
ClickUp
11 branded search terms
- click up
- ClickUp
- clickup ai
- clickup app
- clickup brain
- clickup crm
- clickup desktop app
- clickup docs
- clickup project management
- clickup templates
- clickupapp
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