Brandwave

How popular isJira?

In September 2026, people searched for Jira by name about 1.9 million times worldwide, about the same as the previous year. These searches made up 21.4% of all global project management software searches, placing Jira second out of 12 brands. When we asked both ChatGPT and Google AI Overviews about project management software, Jira appeared in all answers and was the fifth most recommended of the 12.

Search and AI answers in September 2026

Jira is the second most searched of 12 competitors and the fifth most recommended in AI answers.

  1. TrelloShare of searches 29.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. JiraShare of searches 21.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  3. ClickUpShare of searches 17.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. AsanaShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. SmartsheetShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

+7 more

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Top project management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jira appeared in all five answers. Jira is the fifth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Asana1st
  2. ClickUp2nd
  3. Trello3rd
  4. monday.com4th
  5. Jira5th
  6. monday work management6th
  7. Smartsheet7th
  8. Teamwork.com8th
  9. Wrike9th
  10. Notion10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trello5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jira5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Asana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • monday.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartsheet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wrike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Notion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teamwork.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+2 more

See every answer about project management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which project management software compete with Jira?

Jira against project management software worldwide, by month

Share of searches by month for Trello, Jira, ClickUp, Asana, Smartsheet, Basecamp, monday.com. The figures are in the table below the chart.

View monthly share of searches table
MonthTrelloJiraClickUpAsanaSmartsheetBasecampmonday.comNotionWrikeLinearmonday work managementTeamwork.com
Oct 202529.8%19.8%16.2%16.6%7.3%4%3.2%1.2%1.2%0.41%0.38%0.1%
Nov 202534%18.7%18.4%12.8%5.6%3.7%3.6%1.1%1.1%0.39%0.36%0.12%
Dec 202532.6%17.8%17.6%14.8%6.6%4.3%2.8%1.3%1.1%0.47%0.38%0.11%
Jan 202628.9%19.2%19%16%7%3.8%2%1.7%1.2%0.57%0.44%0.1%
Feb 202628.6%19%22.9%13%6.9%3.8%2%1.4%1.2%0.63%0.43%0.1%
Mar 202630.6%20.2%20%13.7%6.1%3.3%2.6%1.2%1%0.75%0.35%0.11%
Apr 202628.5%18.9%22.7%13.2%5.6%3.8%3.7%1.3%1.1%0.74%0.34%0.1%
May 202630.3%19.6%19.3%13.6%5.9%3.9%3.8%1.4%0.98%0.78%0.29%0.1%
Jun 202630.2%19.4%19.2%13.6%5.8%4.7%3.8%1.1%0.97%0.75%0.29%0.1%
Jul 202626.8%20.8%20.6%14.9%6.2%4.2%2.7%1.5%1%0.72%0.3%0.09%
Aug 202626.9%20.8%20.6%14.3%6.2%5.1%2.7%1.5%0.85%0.67%0.27%0.09%
Sep 202629.3%21.4%17.4%12.5%7.8%6.4%2.3%1.3%0.88%0.54%0.23%0.11%
  1. 1.Trello

    29.3%

    Held 1st. 2.6M estimated branded searches, +28.9% vs prior month. Share +2.4 points.

  2. 2.Jira

    21.4%

    Held 2nd. 1.9M estimated branded searches, +21.4% vs prior month. Share +0.5 points.

  3. 3.ClickUp

    17.4%

    Held 3rd. 1.5M estimated branded searches, +0.04% vs prior month. Share -3.2 points.

  4. 4.Asana

    12.5%

    Held 4th. 1.1M estimated branded searches, +4% vs prior month. Share -1.7 points.

  5. Held 5th. 683K estimated branded searches, +48.4% vs prior month. Share +1.6 points.

  6. 6.Basecamp

    6.4%

    Held 6th. 558K estimated branded searches, +48.2% vs prior month. Share +1.3 points.

  7. Held 7th. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Notion

    1.3%

    Held 8th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Wrike

    0.88%

    Held 9th. 76.7K estimated branded searches, +21.6% vs prior month. Share 0 points.

  10. 10.Linear

    0.54%

    Held 10th. 47.4K estimated branded searches, -4.7% vs prior month. Share -0.1 points.

  11. Held 11th. 20.4K estimated branded searches, +1.9% vs prior month. Share 0 points.

  12. 12.Teamwork.com

    0.11%

    Held 12th. 9.9K estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Jira and its closest rivals

Every comparison with Jira

15 comparisons

How has branded search demand for Jira changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jira worldwide held steady at 1.9M.
  • Across the 12 months ending September 2026, Jira’s share of searches among project management software worldwide increased from 19.8% to 21.4%.
  • Across the 12 months ending September 2026, Jira’s share of searches among project management software worldwide peaked at 21.4% in September 2026 and was lowest at 17.8% in December 2025.

How did search popularity change for project management software worldwide in September 2026?

6 changes
  1. In September 2026, Trello gained share of searches among project management software worldwide, from 26.9% to 29.3%.

  2. In September 2026, Smartsheet gained share of searches among project management software worldwide, from 6.2% to 7.8%.

  3. In September 2026, Basecamp gained share of searches among project management software worldwide, from 5.1% to 6.4%.

  4. In September 2026, Jira gained share of searches among project management software worldwide, from 20.8% to 21.4%.

  5. In September 2026, ClickUp lost share of searches among project management software worldwide, from 20.6% to 17.4%.

  6. In September 2026, Asana lost share of searches among project management software worldwide, from 14.3% to 12.5%.

How are Jira’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jira’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jira
  • jira software

Do you work for Jira? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Jira compete?

Jira is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bug tracking brands2nd of 69.7%Show ranking
Project management software2nd of 1221.4%Shown above
Issue tracking software2nd of 726.1%Show ranking
Creator with pink hair and a pink jacket

Is Jira your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.