How popular isJira?
In September 2026, people searched for Jira by name about 1.9 million times worldwide, about the same as the previous year. These searches made up 21.4% of all global project management software searches, placing Jira second out of 12 brands. When we asked both ChatGPT and Google AI Overviews about project management software, Jira appeared in all answers and was the fifth most recommended of the 12.
Jira is the second most searched of 12 competitors and the fifth most recommended in AI answers.
TrelloShare of searches 29.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
JiraShare of searches 21.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
ClickUpShare of searches 17.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
AsanaShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
SmartsheetShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
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Top project management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jira appeared in all five answers. Jira is the fifth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Asana1st
ClickUp2nd
Trello3rd
monday.com4th
Jira5th
monday work management6th
Smartsheet7th
Teamwork.com8th
Wrike9th
Notion10th- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Trello5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Jira5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ClickUp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Asana4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
monday.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
monday work management4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smartsheet3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wrike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Notion1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Teamwork.com1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about project management software
5 answers
Asked ChatGPT
“Which project management tool should I use?”
Asked ChatGPT
“What are the best project management tools?”
Asked ChatGPT
“What's the best project management tool for a team?”
Searched Google, AI Overview
“project management software”
Searched Google, AI Overview
“project planning software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which project management software compete with Jira?
Share of searches by month for Trello, Jira, ClickUp, Asana, Smartsheet, Basecamp, monday.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trello | Jira | ClickUp | Asana | Smartsheet | Basecamp | monday.com | Notion | Wrike | Linear | monday work management | Teamwork.com |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 19.8% | 16.2% | 16.6% | 7.3% | 4% | 3.2% | 1.2% | 1.2% | 0.41% | 0.38% | 0.1% |
| Nov 2025 | 34% | 18.7% | 18.4% | 12.8% | 5.6% | 3.7% | 3.6% | 1.1% | 1.1% | 0.39% | 0.36% | 0.12% |
| Dec 2025 | 32.6% | 17.8% | 17.6% | 14.8% | 6.6% | 4.3% | 2.8% | 1.3% | 1.1% | 0.47% | 0.38% | 0.11% |
| Jan 2026 | 28.9% | 19.2% | 19% | 16% | 7% | 3.8% | 2% | 1.7% | 1.2% | 0.57% | 0.44% | 0.1% |
| Feb 2026 | 28.6% | 19% | 22.9% | 13% | 6.9% | 3.8% | 2% | 1.4% | 1.2% | 0.63% | 0.43% | 0.1% |
| Mar 2026 | 30.6% | 20.2% | 20% | 13.7% | 6.1% | 3.3% | 2.6% | 1.2% | 1% | 0.75% | 0.35% | 0.11% |
| Apr 2026 | 28.5% | 18.9% | 22.7% | 13.2% | 5.6% | 3.8% | 3.7% | 1.3% | 1.1% | 0.74% | 0.34% | 0.1% |
| May 2026 | 30.3% | 19.6% | 19.3% | 13.6% | 5.9% | 3.9% | 3.8% | 1.4% | 0.98% | 0.78% | 0.29% | 0.1% |
| Jun 2026 | 30.2% | 19.4% | 19.2% | 13.6% | 5.8% | 4.7% | 3.8% | 1.1% | 0.97% | 0.75% | 0.29% | 0.1% |
| Jul 2026 | 26.8% | 20.8% | 20.6% | 14.9% | 6.2% | 4.2% | 2.7% | 1.5% | 1% | 0.72% | 0.3% | 0.09% |
| Aug 2026 | 26.9% | 20.8% | 20.6% | 14.3% | 6.2% | 5.1% | 2.7% | 1.5% | 0.85% | 0.67% | 0.27% | 0.09% |
| Sep 2026 | 29.3% | 21.4% | 17.4% | 12.5% | 7.8% | 6.4% | 2.3% | 1.3% | 0.88% | 0.54% | 0.23% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.3% | 2.6M | +28.9% | +2.4 points | |
| 2, held 2nd | 21.4% | 1.9M | +21.4% | +0.5 points | |
| 3, held 3rd | 17.4% | 1.5M | +0.04% | -3.2 points | |
| 4, held 4th | 12.5% | 1.1M | +4% | -1.7 points | |
| 5, held 5th | 7.8% | 683K | +48.4% | +1.6 points | |
| 6, held 6th | 6.4% | 558K | +48.2% | +1.3 points | |
| 7, held 7th | 2.3% | 201K | 0% | -0.4 points | |
| 8, held 8th | 1.3% | 110K | 0% | -0.2 points | |
| 9, held 9th | 0.88% | 76.7K | +21.6% | 0 points | |
| 10, held 10th | 0.54% | 47.4K | -4.7% | -0.1 points | |
| 11, held 11th | 0.23% | 20.4K | +1.9% | 0 points | |
| 12, held 12th | 0.11% | 9.9K | +50% | 0 points |
1.
Trello29.3%
Held 1st. 2.6M estimated branded searches, +28.9% vs prior month. Share +2.4 points.
2.
Jira21.4%
Held 2nd. 1.9M estimated branded searches, +21.4% vs prior month. Share +0.5 points.
3.
ClickUp17.4%
Held 3rd. 1.5M estimated branded searches, +0.04% vs prior month. Share -3.2 points.
4.
Asana12.5%
Held 4th. 1.1M estimated branded searches, +4% vs prior month. Share -1.7 points.
7.8%
Held 5th. 683K estimated branded searches, +48.4% vs prior month. Share +1.6 points.
6.
Basecamp6.4%
Held 6th. 558K estimated branded searches, +48.2% vs prior month. Share +1.3 points.
2.3%
Held 7th. 201K estimated branded searches, 0% vs prior month. Share -0.4 points.
8.
Notion1.3%
Held 8th. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.
Wrike0.88%
Held 9th. 76.7K estimated branded searches, +21.6% vs prior month. Share 0 points.
10.
Linear0.54%
Held 10th. 47.4K estimated branded searches, -4.7% vs prior month. Share -0.1 points.
0.23%
Held 11th. 20.4K estimated branded searches, +1.9% vs prior month. Share 0 points.
12.
Teamwork.com0.11%
Held 12th. 9.9K estimated branded searches, +50% vs prior month. Share 0 points.
Compare popularity between Jira and its closest rivals
Every comparison with Jira
15 comparisons
How has branded search demand for Jira changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jira worldwide held steady at 1.9M.
- Across the 12 months ending September 2026, Jira’s share of searches among project management software worldwide increased from 19.8% to 21.4%.
- Across the 12 months ending September 2026, Jira’s share of searches among project management software worldwide peaked at 21.4% in September 2026 and was lowest at 17.8% in December 2025.
How did search popularity change for project management software worldwide in September 2026?
6 changes

In September 2026, Trello gained share of searches among project management software worldwide, from 26.9% to 29.3%.

In September 2026, Smartsheet gained share of searches among project management software worldwide, from 6.2% to 7.8%.

In September 2026, Basecamp gained share of searches among project management software worldwide, from 5.1% to 6.4%.

In September 2026, Jira gained share of searches among project management software worldwide, from 20.8% to 21.4%.

In September 2026, ClickUp lost share of searches among project management software worldwide, from 20.6% to 17.4%.

In September 2026, Asana lost share of searches among project management software worldwide, from 14.3% to 12.5%.
How are Jira’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jira’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- jira
- jira software
Do you work for Jira? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Jira compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bug tracking brands | 2nd of 6 | 9.7% | Show ranking |
| Project management software | 2nd of 12 | 21.4% | Shown above |
| Issue tracking software | 2nd of 7 | 26.1% | Show ranking |

Is Jira your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.