Asana vs Things:Which is more popular by branded search?
In August 2026, Asana had more branded searches than Things among task management apps worldwide. Asana was estimated to have 1.1M branded searches compared to Things’ 27.1K, and held a 34.9% Share of Search versus Things’ 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Asana or Things?
Compare the apps people track their tasks in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Asana, Things. The figures are in the table below the chart.
View monthly share of search table
| Month | ClickUp | Asana | Todoist | TickTick | Things |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 43.7% | 9.7% | 4.3% | 0.71% |
| Nov 2025 | 49.2% | 35.5% | 9.4% | 5.1% | 0.69% |
| Dec 2025 | 44.6% | 38.5% | 10.4% | 5.7% | 0.77% |
| Jan 2026 | 44.9% | 38.3% | 10.4% | 5.7% | 0.76% |
| Feb 2026 | 54.7% | 32.2% | 8.6% | 3.8% | 0.63% |
| Mar 2026 | 50.7% | 35.3% | 9.7% | 3.5% | 0.71% |
| Apr 2026 | 55.4% | 32.9% | 7.1% | 3.9% | 0.64% |
| May 2026 | 49.9% | 36.6% | 9.5% | 3.5% | 0.57% |
| Jun 2026 | 49.2% | 36.4% | 9.4% | 4.2% | 0.7% |
| Jul 2026 | 49.8% | 37.7% | 7.7% | 4.2% | 0.57% |
| Aug 2026 | 49.5% | 34.9% | 9.5% | 5.2% | 0.86% |
| Sep 2026 | — | — | — | — | — |
How has the Asana and Things comparison changed over the last 12 months?
3 findings
- Asana was ahead of Things in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Asana’s estimated Share of Search among task management apps worldwide moved from 43.7% to 34.9%, and its estimated monthly branded searches moved from 1.7M to 1.1M.
- Across the 11 months ending August 2026, Things’ estimated Share of Search among task management apps worldwide moved from 0.71% to 0.86%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for task management apps worldwide in August 2026?
1 change
In August 2026, Asana lost estimated Share of Search among task management apps worldwide, from 37.7% to 34.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Asana’s and Things’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Asana
26 branded search terms
- Asana
- asana ai
- asana app
- asana app download
- asana application
- asana co
- asana com
- asana company
- asana cost
- asana crm
- asana desktop app
- asana download
- asana for mac
- asana free
- asana price
- asana pricing
- asana project management
- asana project management software
- asana project management tool
- asana software
- asana task management
- asana tasks
- asana templates
- asana work management
- asana.com
- what is asana
Things
1 branded search term
- things 3
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