Brandwave

How popular isThings in search?

In August 2026, there were an estimated 27.1K branded searches for Things worldwide which held steady over the last 11 months. Things holds 0.86% estimated Share of Search among task management apps worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ClickUp49.5%
  2. Asana34.9%
  3. Todoist9.5%
  4. TickTick5.2%
  5. Things0.86%
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Which task management apps compete with Things?

Things against task management apps worldwide, by month

Share of Search by month for ClickUp, Asana, Todoist, TickTick, Things. The figures are in the table below the chart.

View monthly share of search table
MonthClickUpAsanaTodoistTickTickThings
Oct 202541.6%43.7%9.7%4.3%0.71%
Nov 202549.2%35.5%9.4%5.1%0.69%
Dec 202544.6%38.5%10.4%5.7%0.77%
Jan 202644.9%38.3%10.4%5.7%0.76%
Feb 202654.7%32.2%8.6%3.8%0.63%
Mar 202650.7%35.3%9.7%3.5%0.71%
Apr 202655.4%32.9%7.1%3.9%0.64%
May 202649.9%36.6%9.5%3.5%0.57%
Jun 202649.2%36.4%9.4%4.2%0.7%
Jul 202649.8%37.7%7.7%4.2%0.57%
Aug 202649.5%34.9%9.5%5.2%0.86%
Sep 2026—————
  1. 1.ClickUp

    49.5%

    Held 1st. 1.6M estimated branded searches, -1.9% vs prior month. Share -0.3 points.

  2. 2.Asana

    34.9%

    Held 2nd. 1.1M estimated branded searches, -8.5% vs prior month. Share -2.8 points.

  3. 3.Todoist

    9.5%

    Held 3rd. 301K estimated branded searches, +22.4% vs prior month. Share +1.8 points.

  4. 4.TickTick

    5.2%

    Held 4th. 165K estimated branded searches, +22.2% vs prior month. Share +1 points.

  5. 5.Things

    0.86%

    Held 5th. 27.1K estimated branded searches, +49.7% vs prior month. Share +0.3 points.

Compare search popularity between Things and its closest rivals

How has branded search demand for Things changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Things worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, Things’ estimated Share of Search among task management apps worldwide held steady, from 0.71% to 0.86%.

How did search popularity change for task management apps worldwide in August 2026?

  1. In August 2026, Todoist gained estimated Share of Search among task management apps worldwide, from 7.7% to 9.5%.

  2. In August 2026, TickTick gained estimated Share of Search among task management apps worldwide, from 4.2% to 5.2%.

  3. In August 2026, Asana lost estimated Share of Search among task management apps worldwide, from 37.7% to 34.9%.

How is Things measured?

Brandwave collects information about searches that people make online using Things’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • things 3

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How the Brand Demand Index is measured

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Is Things your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.