Things vs Todoist:Which is more popular by branded search?
In August 2026, Todoist had more branded searches than Things among task management apps worldwide. Todoist was estimated to have 301K branded searches compared to Things’ 27.1K, and held a 9.5% Share of Search versus Things’ 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Things or Todoist?
Compare the apps people track their tasks in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Todoist, Things. The figures are in the table below the chart.
View monthly share of search table
| Month | ClickUp | Asana | Todoist | TickTick | Things |
|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 43.7% | 9.7% | 4.3% | 0.71% |
| Nov 2025 | 49.2% | 35.5% | 9.4% | 5.1% | 0.69% |
| Dec 2025 | 44.6% | 38.5% | 10.4% | 5.7% | 0.77% |
| Jan 2026 | 44.9% | 38.3% | 10.4% | 5.7% | 0.76% |
| Feb 2026 | 54.7% | 32.2% | 8.6% | 3.8% | 0.63% |
| Mar 2026 | 50.7% | 35.3% | 9.7% | 3.5% | 0.71% |
| Apr 2026 | 55.4% | 32.9% | 7.1% | 3.9% | 0.64% |
| May 2026 | 49.9% | 36.6% | 9.5% | 3.5% | 0.57% |
| Jun 2026 | 49.2% | 36.4% | 9.4% | 4.2% | 0.7% |
| Jul 2026 | 49.8% | 37.7% | 7.7% | 4.2% | 0.57% |
| Aug 2026 | 49.5% | 34.9% | 9.5% | 5.2% | 0.86% |
| Sep 2026 | — | — | — | — | — |
How has the Things and Todoist comparison changed over the last 12 months?
3 findings
- Todoist was ahead of Things in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Things’ estimated Share of Search among task management apps worldwide moved from 0.71% to 0.86%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Todoist’s estimated Share of Search among task management apps worldwide moved from 9.7% to 9.5%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for task management apps worldwide in August 2026?
1 change
In August 2026, Todoist gained estimated Share of Search among task management apps worldwide, from 7.7% to 9.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Things’ and Todoist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.