Brandwave

How popular isNotion?

In September 2026, people searched for Notion by name about 429,000 times worldwide, a 10.2% decrease from the previous year. These searches made up 4.6% of all global task management app searches, placing Notion fifth out of eight apps. When we asked both ChatGPT and Google AI Overviews about task management apps, Notion appeared in two of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

Notion is the fifth most searched of 8 competitors and the seventh most recommended in AI answers.

  1. ClickUpShare of searches 34.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. AsanaShare of searches 25.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. TodoistShare of searches 14.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. ThingsShare of searches 13.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. NotionShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top task management apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Notion was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Notion is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todoist1st
  2. TickTick2nd
  3. Microsoft To Do3rd
  4. Things4th
  5. Apple Reminders5th
  6. Asana6th
  7. Notion7th
  8. ClickUp8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Todoist5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TickTick5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft To Do5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Things4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Apple Reminders2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickUp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Asana1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about task management apps

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which task management apps compete with Notion?

Notion against task management apps worldwide, by month

Share of searches by month for ClickUp, Asana, Todoist, Things, Notion, TickTick, Microsoft To Do. The figures are in the table below the chart.

View monthly share of searches table
MonthClickUpAsanaTodoistThingsNotionTickTickMicrosoft To DoApple Reminders
Oct 202533%33.9%7.9%12.4%5.3%3.6%3.6%0.32%
Nov 202538.4%26.7%7.6%14.4%5%4.1%3.4%0.3%
Dec 202533.8%28.5%8.2%15.5%5.5%4.5%3.7%0.33%
Jan 202634.9%29.2%8.4%13.1%5.6%4.6%3.8%0.41%
Feb 202643%24.5%7%13.2%5.7%3.1%3.1%0.28%
Mar 202639.8%27.3%8.1%12.3%6.4%2.9%2.9%0.26%
Apr 202642.7%24.9%5.9%13.1%6.9%3.1%3.1%0.28%
May 202638.4%27%8.3%14.3%6.2%2.8%2.8%0.25%
Jun 202637.7%26.6%8.4%14.2%6.1%3.3%3.3%0.3%
Jul 202638.9%28.1%7%14.5%5.1%3.4%2.8%0.25%
Aug 202638.3%26.5%8.4%14.5%5.1%4.2%2.8%0.25%
Sep 202634.8%25.1%14.3%13.2%4.6%4.6%3.1%0.34%

  1. 1.ClickUp

    34.8%

    Held 1st. 1.5M estimated branded searches, +0.04% vs prior month. Share -3.5 points.

  2. 2.Asana

    25.1%

    Held 2nd. 1.1M estimated branded searches, +4% vs prior month. Share -1.4 points.

  3. 3.Todoist

    14.3%

    Moved from 4th to 3rd. 624K estimated branded searches, +86.8% vs prior month. Share +5.9 points.

  4. 4.Things

    13.2%

    Moved from 3rd to 4th. 577K estimated branded searches, 0% vs prior month. Share -1.3 points.

  5. 5.Notion

    4.6%

    Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.TickTick

    4.6%

    Held 6th. 201K estimated branded searches, +21.8% vs prior month. Share +0.4 points.

  7. 7.Microsoft To Do

    3.1%

    Held 7th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  8. 8.Apple Reminders

    0.34%

    Held 8th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.1 points.

Compare popularity between Notion and its closest rivals

Every comparison with Notion

65 comparisons

How has branded search demand for Notion changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Notion worldwide fell from 477K to 429K.
  • Across the 12 months ending September 2026, Notion’s share of searches among task management apps worldwide decreased from 5.3% to 4.6%.
  • Across the 12 months ending September 2026, Notion’s share of searches among task management apps worldwide peaked at 6.9% in April 2026 and was lowest at 4.6% in September 2026.

How did search popularity change for task management apps worldwide in September 2026?

6 changes

  1. In September 2026, Todoist overtook Things to rank 3rd among task management apps worldwide, with 14.3% of the searches.

  2. In September 2026, ClickUp lost share of searches among task management apps worldwide, from 38.3% to 34.8%.

  3. In September 2026, Asana lost share of searches among task management apps worldwide, from 26.5% to 25.1%.

  4. In September 2026, Things lost share of searches among task management apps worldwide, from 14.5% to 13.2%.

  5. TickTick’s share of searches among task management apps worldwide has gained ground for 3 months in a row, from 3.3% to 4.6% in September 2026.

  6. Notion’s share of searches among task management apps worldwide has lost ground for 3 months in a row, from 6.1% to 4.6% in September 2026.

How are Notion’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • knowledge base notion
  • notion ai
  • notion ai meeting notes
  • notion app
  • notion calendar
  • notion database
  • notion knowledge base
  • notion meeting notes

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How the Brand Demand Index is measured

Where does Notion compete?

Notion is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Calendar apps4th of 80.07%Show ranking
Team collaboration platforms8th of 100.64%Show ranking
Document collaboration platforms6th of 60.9%Show ranking
Project management software8th of 121.3%Show ranking
Team productivity platforms8th of 91.5%Show ranking
Note taking apps6th of 92.4%Show ranking
Internal knowledge management platforms3rd of 79.1%Show ranking
Task management apps5th of 84.6%Shown above
AI knowledge base tools2nd of 911.3%Show ranking
Meeting notes apps8th of 90.32%Show ranking
No-code database platforms6th of 80.59%Show ranking
Knowledge base software6th of 71.7%Show ranking
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