Note taking apps:Which brands are most popular in search?
In August 2026, OneNote was the most searched among note taking apps worldwide, with an estimated 1.2M branded searches and 61.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the apps used for taking and organising notes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OneNote, Notion, Evernote, Obsidian. The figures are in the table below the chart.
View monthly share of search table
| Month | OneNote | Notion | Evernote | Obsidian |
|---|---|---|---|---|
| Oct 2025 | 66.7% | 17.2% | 13.4% | 2.7% |
| Nov 2025 | 64.2% | 17.4% | 15.8% | 2.6% |
| Dec 2025 | 57.7% | 21.4% | 17.4% | 3.5% |
| Jan 2026 | 61.1% | 20.3% | 15% | 3.7% |
| Feb 2026 | 64.8% | 19.6% | 13% | 2.6% |
| Mar 2026 | 62.8% | 22.1% | 12.6% | 2.5% |
| Apr 2026 | 63.3% | 21.4% | 12.7% | 2.6% |
| May 2026 | 60.3% | 22.4% | 14.9% | 2.4% |
| Jun 2026 | 62.3% | 21.3% | 12.6% | 3.8% |
| Jul 2026 | 58.9% | 23.1% | 14.5% | 3.6% |
| Aug 2026 | 61.5% | 21.6% | 12.4% | 4.6% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 1.2M | +22% | +2.6 points | |
| 2, held 2nd | 21.6% | 428K | +9.2% | -1.5 points | |
| 3, held 3rd | 12.4% | 246K | 0% | -2.1 points | |
| 4, held 4th | 4.6% | 90.5K | +49.6% | +1 points |
1.
OneNote61.5%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +2.6 points.
2.
Notion21.6%
Held 2nd. 428K estimated branded searches, +9.2% vs prior month. Share -1.5 points.
3.
Evernote12.4%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -2.1 points.
4.
Obsidian
4.6%
Held 4th. 90.5K estimated branded searches, +49.6% vs prior month. Share +1 points.
Compare search popularity between leading brands
- OneNote vs Notion: compare search popularity
- OneNote vs Evernote: compare search popularity
- Notion vs Evernote: compare search popularity
- Compare any of these brands
Which brand is most popular in search among note taking apps worldwide?
4 brands
In August 2026, OneNote was the most searched among note taking apps worldwide, with an estimated 1.2M branded searches and 61.5% estimated Share of Search within this set. Notion is in 2nd place, 39.9 percentage points behind at 21.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| OneNote | 66.7% → 61.5% | 66.7%Oct 2025 | 57.7%Dec 2025 | 1st |
| Notion | 17.2% → 21.6% | 23.1%Jul 2026 | 17.2%Oct 2025 | 2nd |
| Evernote | 13.4% → 12.4% | 17.4%Dec 2025 | 12.4%Aug 2026 | 3rd |
| Obsidian | 2.7% → 4.6% | 4.6%Aug 2026 | 2.4%May 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note taking apps worldwide decreased from 66.7% to 61.5%.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among note taking apps worldwide increased from 17.2% to 21.6%.
- Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note taking apps worldwide decreased from 13.4% to 12.4%.
- Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note taking apps worldwide increased from 2.7% to 4.6%.
- Across the 11 months ending August 2026, OneNote’s estimated Share of Search among note taking apps worldwide peaked at 66.7% in October 2025 and was lowest at 57.7% in December 2025.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among note taking apps worldwide peaked at 23.1% in July 2026 and was lowest at 17.2% in October 2025.
- Across the 11 months ending August 2026, Evernote’s estimated Share of Search among note taking apps worldwide peaked at 17.4% in December 2025 and was lowest at 12.4% in August 2026.
- Across the 11 months ending August 2026, Obsidian’s estimated Share of Search among note taking apps worldwide peaked at 4.6% in August 2026 and was lowest at 2.4% in May 2026.
How did search popularity change for note taking apps worldwide in August 2026?
4 changes
In August 2026, OneNote gained estimated Share of Search among note taking apps worldwide, from 58.9% to 61.5%.
In August 2026, Obsidian gained estimated Share of Search among note taking apps worldwide, from 3.6% to 4.6%.
In August 2026, Evernote lost estimated Share of Search among note taking apps worldwide, from 14.5% to 12.4%.
In August 2026, Notion lost estimated Share of Search among note taking apps worldwide, from 23.1% to 21.6%.
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