Brandwave

How popular isGoogle Keep?

In September 2026, people searched for Google Keep by name about 1.5 million times worldwide, about the same as the previous year. These searches made up 32.1% of all global note taking app searches, placing Google Keep second out of nine apps. When we asked both ChatGPT and Google AI Overviews about note taking apps, Google Keep appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Google Keep is the second most searched of 9 competitors and the fifth most recommended in AI answers.

  1. OneNoteShare of searches 39.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Google KeepShare of searches 32.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. GoodnotesShare of searches 14.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. EvernoteShare of searches 5.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. ObsidianShare of searches 4.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+4 more

Google Keep website (opens in a new tab)

Follow Google Keep and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top note taking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Keep was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Google Keep is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneNote1st
  2. Notion2nd
  3. Apple Notes3rd
  4. Obsidian4th
  5. Google Keep5th
  6. Goodnotes6th
  7. Evernote7th
  8. Bear–
  9. Roam Research–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OneNote4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Keep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Obsidian3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apple Notes3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodnotes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Evernote2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bear0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Roam Research0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about note taking apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which note taking apps compete with Google Keep?

Google Keep against note taking apps worldwide, by month

Share of searches by month for OneNote, Google Keep, Goodnotes, Evernote, Obsidian, Notion. The figures are in the table below the chart.

View monthly share of searches table
MonthOneNoteGoogle KeepGoodnotesEvernoteObsidianNotionApple NotesBearRoam Research
Oct 202539.7%32.5%11.9%8%3.4%2.4%1.6%0.29%0.21%
Nov 202536.3%36.3%10.9%8.9%3.1%2.2%1.8%0.32%0.24%
Dec 202531.2%38.1%11.5%9.4%4%2.8%2.3%0.41%0.31%
Jan 202635.3%35.3%10.6%8.7%4.5%3.2%1.7%0.38%0.23%
Feb 202637.5%37.5%9.2%7.5%3.2%2.7%1.8%0.4%0.2%
Mar 202637.5%37.5%9.2%7.5%3.2%2.7%1.8%0.33%0.16%
Apr 202637.5%37.5%9.2%7.5%3.2%2.7%1.8%0.33%0.16%
May 202633%40.6%10%8.1%2.9%3%2%0.29%0.15%
Jun 202633.8%41.6%8.4%6.8%4.3%2.5%1.7%0.55%0.34%
Jul 202632.4%39.6%9.8%8%4.2%3.6%2%0.35%0.18%
Aug 202631.9%39.2%11.8%6.4%4.9%2.9%1.9%0.63%0.32%
Sep 202639.2%32.1%14.4%5.3%4.8%2.4%1.6%0.19%0.09%

  1. 1.OneNote

    39.2%

    Moved from 2nd to 1st. 1.8M estimated branded searches, +50% vs prior month. Share +7.3 points.

  2. 2.Google Keep

    32.1%

    Moved from 1st to 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -7.1 points.

  3. 3.Goodnotes

    14.4%

    Held 3rd. 673K estimated branded searches, +49.6% vs prior month. Share +2.6 points.

  4. 4.Evernote

    5.3%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -1.2 points.

  5. 5.Obsidian

    4.8%

    Held 5th. 227K estimated branded searches, +19.8% vs prior month. Share -0.1 points.

  6. 6.Notion

    2.4%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Apple Notes

    1.6%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Bear

    0.19%

    Held 8th. 8.8K estimated branded searches, -63.6% vs prior month. Share -0.4 points.

  9. 9.Roam Research

    0.09%

    Held 9th. 4.4K estimated branded searches, -63.6% vs prior month. Share -0.2 points.

Compare popularity between Google Keep and its closest rivals

Every comparison with Google Keep

8 comparisons

How has branded search demand for Google Keep changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Keep worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Google Keep’s share of searches among note taking apps worldwide peaked at 41.6% in June 2026 and was lowest at 32.1% in September 2026.

How did search popularity change for note taking apps worldwide in September 2026?

6 changes

  1. In September 2026, OneNote overtook Google Keep to become the leader among note taking apps worldwide, with 39.2% of the searches.

  2. In September 2026, Goodnotes gained share of searches among note taking apps worldwide, from 11.8% to 14.4%.

  3. In September 2026, Google Keep lost share of searches among note taking apps worldwide, from 39.2% to 32.1%.

  4. In September 2026, Evernote lost share of searches among note taking apps worldwide, from 6.4% to 5.3%.

  5. In September 2026, Notion lost share of searches among note taking apps worldwide, from 2.9% to 2.4%.

  6. Estimated monthly branded searches for Obsidian worldwide rose 46.6% over 12 measured months, from 155K to 227K in September 2026.

How are Google Keep’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Google Keep’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google keep

How the Brand Demand Index is measured

Who owns Google Keep?

Google Keep is owned by Google. Brandwave also tracks AppSheet, Chrome Remote Desktop, Display & Video 360, Firebase, Fitbit, Gemini, Gmail, Google, Google Ads, Google Alerts, Google Analytics, Google Artifact Registry, Google Authenticator, Google Chat, Google Chrome, Google Chromecast, Google Classroom, Google Cloud, Google Cloud Dataflow, Google Cloud Identity, Google Cloud Pub/Sub, Google Cloud Run, Google Cloud Secret Manager, Google Cloud Speech-to-Text, Google Cloud Storage, Google Cloud Vertex AI, Google Colab, Google DeepMind, Google Display & Video 360, Google Document AI, Google Drive, Google Earth Engine, Google Family Link, Google Forms, Google Keyword Planner, Google Maps, Google Maps Platform, Google Meet, Google Meridian, Google Nest, Google Nest Wifi, Google Project Management Certificate, Google Rich Results Test, Google Security Operations, Google Slides, Google Tasks, Google Threat Intelligence, Google Translate, Google Vault, Google Veo, Google Workspace, Looker, Looker Studio, Material Symbols, NotebookLM, Snapseed, TensorFlow Serving, YouTube, YouTube Music, YouTube Studio and YouTube TV, owned by the same company, worldwide.

Do you work for Google Keep? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Google Keep your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free