How popular isNotion in search?
In August 2026, there were an estimated 428K branded searches for Notion worldwide which is down 9.3% over the last 11 months. Notion holds 21.6% estimated Share of Search among note taking apps worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which note taking apps compete with Notion?
Share of Search by month for OneNote, Notion, Evernote, Obsidian. The figures are in the table below the chart.
View monthly share of search table
| Month | OneNote | Notion | Evernote | Obsidian |
|---|---|---|---|---|
| Oct 2025 | 66.7% | 17.2% | 13.4% | 2.7% |
| Nov 2025 | 64.2% | 17.4% | 15.8% | 2.6% |
| Dec 2025 | 57.7% | 21.4% | 17.4% | 3.5% |
| Jan 2026 | 61.1% | 20.3% | 15% | 3.7% |
| Feb 2026 | 64.8% | 19.6% | 13% | 2.6% |
| Mar 2026 | 62.8% | 22.1% | 12.6% | 2.5% |
| Apr 2026 | 63.3% | 21.4% | 12.7% | 2.6% |
| May 2026 | 60.3% | 22.4% | 14.9% | 2.4% |
| Jun 2026 | 62.3% | 21.3% | 12.6% | 3.8% |
| Jul 2026 | 58.9% | 23.1% | 14.5% | 3.6% |
| Aug 2026 | 61.5% | 21.6% | 12.4% | 4.6% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 1.2M | +22% | +2.6 points | |
| 2, held 2nd | 21.6% | 428K | +9.2% | -1.5 points | |
| 3, held 3rd | 12.4% | 246K | 0% | -2.1 points | |
| 4, held 4th | 4.6% | 90.5K | +49.6% | +1 points |
1.
OneNote61.5%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +2.6 points.
2.
Notion21.6%
Held 2nd. 428K estimated branded searches, +9.2% vs prior month. Share -1.5 points.
3.
Evernote12.4%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -2.1 points.
4.
Obsidian
4.6%
Held 4th. 90.5K estimated branded searches, +49.6% vs prior month. Share +1 points.
Compare search popularity between Notion and its closest rivals
How has branded search demand for Notion changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Notion worldwide fell from 472K to 428K.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among note taking apps worldwide increased from 17.2% to 21.6%.
- Across the 11 months ending August 2026, Notion’s estimated Share of Search among note taking apps worldwide peaked at 23.1% in July 2026 and was lowest at 17.2% in October 2025.
How did search popularity change for note taking apps worldwide in August 2026?
4 changes
In August 2026, OneNote gained estimated Share of Search among note taking apps worldwide, from 58.9% to 61.5%.
In August 2026, Obsidian gained estimated Share of Search among note taking apps worldwide, from 3.6% to 4.6%.
In August 2026, Evernote lost estimated Share of Search among note taking apps worldwide, from 14.5% to 12.4%.
In August 2026, Notion lost estimated Share of Search among note taking apps worldwide, from 23.1% to 21.6%.
Where does Notion compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Document collaboration platforms | 4th of 5 | 2.6% | Show ranking |
| Collaboration platforms | 5th of 6 | 4% | Show ranking |
| Team collaboration platforms | 4th of 5 | 4.8% | Show ranking |
| Note taking apps | 2nd of 4 | 21.6% | Shown above |
| Team productivity platforms | 3rd of 5 | 23% | Show ranking |
| Internal knowledge management platforms | 2nd of 5 | 37.8% | Show ranking |
| Note apps | 1st of 6 | 49.6% | Show ranking |
How is Notion measured?
Brandwave collects information about searches that people make online using Notion’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- knowledge base notion
- notion ai
- notion app
- notion calendar
- notion com
- notion knowledge base
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Is Notion your brand?
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