Notion vs Zendesk Guide:Which is searched more?
In September 2026, Zendesk Guide had more branded searches than Notion among knowledge base software worldwide. Zendesk Guide had about 590 branded searches, while Notion had 480. Zendesk Guide made up 2.1% of all knowledge base software searches we track, and Notion accounted for 1.7%. These are worldwide searches for English-language branded terms.
Follow Notion vs Zendesk Guide and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Notion or Zendesk Guide more popular in search?
Compare the tools used to publish help articles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Zendesk Guide, Notion. The figures are in the table below the chart.
View monthly share of searches table
| Month | ProProfs | Document360 | Helpjuice | KnowledgeOwl | Zendesk Guide | Notion | Guru |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 19.9% | 16.2% | 3.9% | 2.5% | 1.5% | 1.5% |
| Nov 2025 | 60.1% | 18% | 14.6% | 2.9% | 2.2% | 1.1% | 1.1% |
| Dec 2025 | 53.2% | 19.4% | 19.4% | 2.9% | 2.6% | 1.1% | 1.4% |
| Jan 2026 | 57.1% | 17% | 17% | 3.3% | 2.6% | 1.5% | 1.5% |
| Feb 2026 | 59.1% | 17.6% | 14.4% | 3.5% | 2.3% | 1.6% | 1.6% |
| Mar 2026 | 58.5% | 17.4% | 14.2% | 3.4% | 2.6% | 1.9% | 1.9% |
| Apr 2026 | 60.7% | 18.1% | 12% | 3.6% | 2.4% | 1.6% | 1.6% |
| May 2026 | 66.8% | 13.2% | 10.8% | 3% | 2.2% | 2.2% | 1.8% |
| Jun 2026 | 62.4% | 15.2% | 12.4% | 3.4% | 2.5% | 2% | 2% |
| Jul 2026 | 64% | 15.5% | 10.2% | 3.5% | 2.5% | 2.1% | 2.1% |
| Aug 2026 | 64.8% | 15.7% | 10.4% | 3.6% | 2.1% | 1.7% | 1.7% |
| Sep 2026 | 65% | 15.8% | 10.4% | 3.6% | 2.1% | 1.7% | 1.4% |
How has the Notion and Zendesk Guide comparison changed over the last 12 months?
3 findings
- Zendesk Guide was ahead of Notion in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Notion’s share of searches among knowledge base software worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Zendesk Guide’s share of searches among knowledge base software worldwide moved from 2.5% to 2.1%, and its estimated monthly branded searches moved from 1K to 590.
How did search popularity change for knowledge base software worldwide in September 2026?
2 changes
In September 2026, Notion rose from 7th to 6th among knowledge base software worldwide.
Estimated monthly branded searches for Zendesk Guide worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Notion’s and Zendesk Guide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Notion
1 branded search term
- notion knowledge base
Zendesk Guide
1 branded search term
- zendesk guide
Other head-to-heads among knowledge base software
ProProfs vs Document360: compare search popularity
ProProfs vs Helpjuice: compare search popularity
ProProfs vs KnowledgeOwl: compare search popularity- ProProfs vs Zendesk Guide: compare search popularity
- Document360 vs Helpjuice: compare search popularity
- Document360 vs KnowledgeOwl: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.