Brandwave

How popular isZendesk Guide in search?

In August 2026, there were an estimated 590 branded searches for Zendesk Guide worldwide which is down 41% over the last 11 months. Zendesk Guide holds 2.2% estimated Share of Search among knowledge base software worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. ProProfs66.7%
  2. Document36016.4%
  3. Helpjuice11%
  4. KnowledgeOwl3.7%
  5. Zendesk Guide2.2%
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Which knowledge base software compete with Zendesk Guide?

Zendesk Guide against knowledge base software worldwide, by month

Share of Search by month for ProProfs, Document360, Helpjuice, KnowledgeOwl, Zendesk Guide. The figures are in the table below the chart.

View monthly share of search table
MonthProProfsDocument360HelpjuiceKnowledgeOwlZendesk Guide
Oct 202555.9%20.7%16.8%4%2.5%
Nov 202561.1%18.5%15.1%2.9%2.3%
Dec 202554.3%20.1%20.1%3%2.6%
Jan 202658.6%17.7%17.7%3.4%2.6%
Feb 202659.7%18.2%16.3%3.5%2.4%
Mar 202660.2%18.2%15.3%3.5%2.7%
Apr 202662.3%18.9%12.7%3.6%2.5%
May 202669.1%14%11.5%3.1%2.2%
Jun 202664.5%16.1%13.3%3.6%2.6%
Jul 202666%16.4%11.4%3.6%2.6%
Aug 202666.7%16.4%11%3.7%2.2%
Sep 2026—————

  1. 1.ProProfs

    66.7%

    Held 1st. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Document360

    16.4%

    Held 2nd. 4.5K estimated branded searches, -0.67% vs prior month. Share +0.1 points.

  3. 3.Helpjuice

    11%

    Held 3rd. 3K estimated branded searches, -4.8% vs prior month. Share -0.4 points.

  4. 4.KnowledgeOwl

    3.7%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Zendesk Guide

    2.2%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share -0.4 points.

Compare search popularity between Zendesk Guide and its closest rivals

How has branded search demand for Zendesk Guide changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zendesk Guide worldwide fell from 1K to 590.
  • Across the 11 months ending August 2026, Zendesk Guide’s estimated Share of Search among knowledge base software worldwide held steady, from 2.5% to 2.2%.

How did search popularity change for knowledge base software worldwide in August 2026?

  1. In August 2026, ProProfs gained estimated Share of Search among knowledge base software worldwide, from 66% to 66.7%.

  2. Document360’s estimated Share of Search among knowledge base software worldwide has gained ground for 3 months in a row, from 14% to 16.4% in August 2026.

  3. KnowledgeOwl’s estimated Share of Search among knowledge base software worldwide has gained ground for 3 months in a row, from 3.1% to 3.7% in August 2026.

  4. Estimated monthly branded searches for Helpjuice worldwide fell 55.6% over 11 measured months, from 6.7K to 3K in August 2026.

  5. Estimated monthly branded searches for Zendesk Guide worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.

How is Zendesk Guide measured?

Brandwave collects information about searches that people make online using Zendesk Guide’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zendesk guide

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How the Brand Demand Index is measured

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